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Product Collective - You're invited -- the UX of data

The UX of Data

Tuesday, August 24th @ 1:00 PM - 2:00 PM EST
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Generating data is easy. Ensuring it is reliable and widely accessible is hard.

Data is often not accessible unless you can write code. People in non-technical roles rely on data every day to make decisions, develop ideas or measure success. When tools and systems are not created with them in mind, they lose trust and understanding. They lose their bearings and end up relying on other methods to make decisions. But it doesn’t have to be this way.

We can create empathetic, intuitive systems for sharing information. With a bit of human-centric thinking, teams can build shared understanding of why, what and how to measure their work. When everyone on the team is empowered to understand data, they can make more informed decisions and measure their own success.

In this discussion, we'll cover all of this and more with Lex Roman, frequent speaker and facilitator on this very topic. Before starting Super Easy Digital, Lex worked with the growth product team at Gusto as they worked to improve, test and measure their onboarding flow. She was in house as the designer focused on growth initiatives at The Black Tux and she was the Lead Product Designer at Burner, leading not only growth design but also customer research, product analytics and experimentation. Lex has worked for Carbon Five, Neo and Kluge helping clients set up their experimentation infrastructure, drive conversion and reach new audiences. Notable clients include Toyota, Nissan, Macys.com, Deloitte, and Prosper.

All of this -- plus, you'll have an opportunity to have your own questions answered as well.

This webinar is brought to you in association with our friends at Logi Analytics.
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