Why Cash Isn't Dead, Yahoo's Meaningless Rebrand and How Dogs Know You're Teasing Them | Non-Obvious Insights #285

Dear Newsletterest,

The world is burning and flooding, which made it hard to focus on anything else in the stories this week ... but it was actually a great week for lots of stories about other less catastrophic events, so that's what I'll do this week. In the stories below you'll read about Asian superheroes, how dogs actually know when you're keeping snacks from them on purpose, Yahoo's meaningless rebrand, and whether you can actually get Tourette's from watching a YouTube video. And in bonus stories: the missing eon, a new ninth planet (not Pluto!) and China's big move to limit minors to only three hours of online gaming per week. Enjoy the stories!

Marvel's First Asian Superhero Is Here, And It's Just The First Of A New Era

"Throughout our history in this country, Asian Americans have seen the dire consequences of compliance and invisibility: exploitation, exclusion, internment. Shang-Chi isn’t the first Asian protagonist we’ve seen on a screen. But as a big-budget, big-screen Marvel superhero, he’ll be ubiquitous.

In his wake will come more Asian heroes ... [and] their casting ensures that a generation of young Asian Americans will, for the first time, see themselves front and center, larger than life, on the biggest of screens. So will the rest of the world, which is arguably even more important — when people see us as heroes, they’re forced to see us as humans."

Tomorrow is the official release of Marvel’s “Shang-Chi and the Legend of the Ten Rings,” the first film from the popular studio to center on an Asian superhero (played by Canadian-Chinese actor Simu Liu). It's a big deal for the widespread Asian community, as an op-ed from Asian author Jeff Yang shared in this week's New York Times. It is also the signal that the world's biggest movie multiverse is shifting course in a positive new direction for diversity and inclusion.

After nearly a decade of formulaic sequels: Iron Man 3 followed by Captain America 2 followed by Avengers 2, the next few Marvel films are exploring entirely new characters. Shang Chi, The Eternals, and The Marvels are just three of the planned new franchises, each with a diverse cast of characters. Superheroes can do anything. The fact that they are finally starting to look like the rest of us matters.

The Pandemic Was Supposed To Kill Cash. Has the Opposite Happened?

Last week traveling through the Denver airport, I saw this sign at one of the quick service restaurants. A few days later, I read a report from American Banker suggesting that an assumption many of us might have made about the effect of the pandemic on the usage of cash may be wrong. An article about currency usage in the UK a few months ago from The Economist suggested the same puzzling conclusion, even as other reports were suggesting that usage of cash "plunged" during the pandemic. So which report is right?

Interestingly, they both are right. It turns out that cash reserves in many countries during the pandemic have become more scarce due to supply chain disruptions in producing currency. Added to that, the uncertainty of the pandemic has made many consumers more likely to hold on to cash "as a store of value rather than for near-term transactional purposes." So, yes, cash has become harder to get AND people are using it less at the same time. It's almost impossible not to end this story without a Dad joke about there being two sides to every coin (or story) so I'll just leave it there. :-)

Dogs Can Tell When You're Keeping Snacks From Them On Purpose

Yup, this is for all of you dog teasers ... apparently there's new research published this week that proves your dog can tell specifically when you are intentionally keeping food from them versus when you are "accidentally" unable to feed them. As an article about the study notes, "the findings could mean that dogs possess an aspect of cognition often considered unique to humans: the ability to acknowledge the inner workings of others." The research suggests one explanation for why dogs excel at providing companionship for humans. Unless you keep diabolically teasing your dog with treats, of course.

Comedy Central Inspires Backlash By Canceling The Office's Cringy Diversity Day Episode

I'm a big fan of The Office, but there are some cringe-worthy episodes. The second episode, where the branch decides to hold a painfully insensitive "Diversity Day" is definitely one of them, so on some level it makes sense that Comedy Central made the call not to air it. The move has created an uprising among fans, though, because the episode is actually a brilliant commentary on everything that workplaces often get wrong about diversity. Like many others, I always saw it as a clever cautionary tale that could actually help many managers and leaders to get diversity right by watching just how hilariously and obviously the show gets it wrong.

This is exactly the kind of education about diversity that we need because it's memorable and likely to inspire change. In a week where we saw other great moves from brands in support of equity, such as Michelob Ultra's announcement they will commit $100M to support women's sports, it is more important than ever to bring more visibility to these topics. Canceling an episode is the wrong response. We need less fear and more conversation and commitment to action.

Yahoo Masters the Art of Meaningless Brand Announcements

This morning I got an email delivered in my inbox with a decent amount of fanfare breathlessly announcing that Yahoo has apparently changed it's name and logo back to Yahoo. I'm a brand guy and even I was finding it hard to care about this, but I had to dig further. Apparently, at some point Yahoo rebranded to Verizon Media, and has since rebranded to Yahoo. This is after missteps with trying to rebrand as Oath back in 2017. The whole thing is the perfect example of how often we

In case you're interested, here's the actual message: "Today, we rebrand from Verizon Media to Yahoo and we’re excited to launch this new chapter with you. As a part of Apollo’s portfolio, we have even more potential to unlock, with an entrepreneurial spirit and clear vision that puts people first, builds partnerships, and is driven to perform."

They Saw a YouTube Video. Then They Got Tourette's.

Can a YouTube video about a medical condition actually be contagious and cause that same condition in others? This is the curious mystery that unfolded at Hanover Medical School in Germany and this WIRED UK article explores exactly how it happened and what they discovered. It's a bit of a long read, but fascinating once you do get into it. A good one if you find yourself with some free time this week!

Even More Non-Obvious Stories ...

Every week I always curate more stories than I'm able to explore in detail. In case you're looking for some more reading this week, here are a few other stories that captured my attention ...

Join the Launch Team For My Book!

Beyond Diversity is coming on November 9th! The book features more than 200 voices and explores how to create a more inclusive world. You can be among the first to read an excerpt and request a digital or physical review copy by joining our Launch Team!

Join the Launch Team >>

How are these stories curated?

Every week I spend hours going through hundreds of stories in order to curate this email. Want to discuss how I could bring this thinking to your next event as a virtual speaker? Visit my speaking page to watch my new 2021 sizzle reel >>

Be Part Of Our Community ...

Join our LinkedIn Group for the Non-Obvious Nation to read stories and see the world a little differently. Join Now >>

Want to share? Here's the newsletter link:
https://mailchi.mp/nonobvious/285?e=f7921ac548

The Non-Obvious Insights Newsletter features this week's most underappreciated stories, curated for you. | View in browser

Copyright © 2021 Influential Marketing Group, All rights reserved.
You are receiving this email because you signed up to receive weekly Non-Obvious Insights.

Our mailing address is:

Influential Marketing Group

1111 19th St. NW

Washington, DC 20036

Add us to your address book

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Nirvana Album Cover Baby Sues Band, Potatoes With Human Fat Genes and the Most Epic Paralympic Sport | Non-Obvious Insights #284

Thursday, August 26, 2021

The most interesting and non-obvious stories of the week. Dear Newsletterest, The skies around me are filled with smoke this week as I sit in a Lake Tahoe hotel room preparing for an outdoor keynote

Remote Workers Secretly Work Two Jobs, Deepfake Movie Trailers and Big Trade Shows Require Vaccines | Non-Obvious Insights #283

Thursday, August 19, 2021

The most interesting and non-obvious stories of the week. Dear Newsletterest, Are you more productive working remotely? Probably not as productive as a handful of people who have figured out they can

Why Entrepreneurs Lie, Luxury Co-Working, Psychic Candy Bars and a Hopeful New Climate Report | Non-Obvious Insights #282

Friday, August 13, 2021

The most interesting and non-obvious stories of the week. Dear Newsletterest, I am back from a week on the road and getting ready for an exciting Fall season. Later this month I will be sharing lots

American Consumers Are A Nightmare, Black Algae T-Shirts and the Neuroscience of Eating | Non-Obvious Insights #281

Thursday, August 5, 2021

The most interesting and non-obvious stories of the week. Dear Newsletterest, I have been on the road traveling for live events this week for the first time in more than a year, and people are excited

How An Olympics Without Fans Hurts Athletes, a Missing Ancient Continent and Chief Heat Officers | Non-Obvious Insights #280

Thursday, July 29, 2021

The most interesting and non-obvious stories of the week. Dear Newsletterest, The Olympics are underway and I've been watching more hours of TV this week than I can remember in my recent lifetime,

Why Cash Isn't Dead, Yahoo's Meaningless Rebrand and How Dogs Know You're Teasing Them | Non-Obvious Insights #285

Marvel's First Asian Superhero Is Here, And It's Just The First Of A New Era

The Pandemic Was Supposed To Kill Cash. Has the Opposite Happened?

Dogs Can Tell When You're Keeping Snacks From Them On Purpose

Comedy Central Inspires Backlash By Canceling The Office's Cringy Diversity Day Episode

Yahoo Masters the Art of Meaningless Brand Announcements

They Saw a YouTube Video. Then They Got Tourette's.

Even More Non-Obvious Stories ...

Older messages

Nirvana Album Cover Baby Sues Band, Potatoes With Human Fat Genes and the Most Epic Paralympic Sport | Non-Obvious Insights #284

Remote Workers Secretly Work Two Jobs, Deepfake Movie Trailers and Big Trade Shows Require Vaccines | Non-Obvious Insights #283

Why Entrepreneurs Lie, Luxury Co-Working, Psychic Candy Bars and a Hopeful New Climate Report | Non-Obvious Insights #282

American Consumers Are A Nightmare, Black Algae T-Shirts and the Neuroscience of Eating | Non-Obvious Insights #281

How An Olympics Without Fans Hurts Athletes, a Missing Ancient Continent and Chief Heat Officers | Non-Obvious Insights #280

You Might Also Like

Witness the AI power for yourself: Join our training LIVE!

Jons Growth Journal Issue #3 - why I'm avoiding short form content, side hustle updates, YouTube Channnel

Alternative to Google Traffic?

Digiday's annual guide to ad-supported streaming services, from the top platforms to marketing spend

♦️ Why your brand needs an enemy to grow faster (and how to choose one)

🕝 24hr trading on the NYSE?

Tomorrow is the last chance to recognize your company's rising leaders

The future is retail media

Take a peek into the marketers’ tech stack, make it easy for customers to find your emails, and more

What makes a winning influencer campaign?