Supercast sees success in cross-platform paid podcast subscriptions

10,000 paying subscribers in just two days. RedCircle raises $6m. Callin raises $12m. Twitter to help podcasts earn money, maybe; and Spotify wants to label swears
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  • Paid podcast subscriptions seem to be having a moment: Breaking Points, a podcast and YouTube show, has seen 10,000 paying subscribers in just two days using Supercast. The company tells Podnews that their top ten podcasters are earning more than $9 million in annual recurring revenue from paid subscribers on the platform; and that their growth rate is outperforming Substack’s early published milestones.

  • RedCircle has landed $6m in funding. The company monetises podcasts, selling host-read ads or programmatic advertising, as well as a method of selling podcast subscriptions. The company says many of their podcasters are earning six figures annually.

  • Callin, a social podcast app, has raised $12m in funding. It appears to be a Clubhouse-like service; Axios says it’s “a single software stack for recording, editing, transcription and distribution, plus an added twist of live audience participation”.

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I Hear ThingsI Hear Things, the weekly podcast from Tom Webster, focuses on iHeartRadio’s Sunday Night Podcasts, and whether podcasts on the radio is something that works.

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How Cool Is This?How Cool Is This?, a 5 minute podcast that talks about how cool your ideas are, just published its 100th episode. The hosts got a taste of their own medicine, inviting their girlfriends onto the show to discuss how cool “How Cool Is This?” is.

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