Podnews - Analyst: Spotify needs a new approach

'We think Spotify needs new management and a new approach' - ouch. Australia's Podcast Ranker now ranks by audience reach, and Blubrry's new dashboard
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  • In a client note, Richard Kramer, an analyst from Arete Research has criticised Spotify. “Taking shows exclusive reduces their reach and attractiveness to advertisers,” he notes, adding that “few titles are popular enough to bring in new subscribers to offset the loss of ad revenue from greater reach”. Creators also face risks in other areas, like event ticket sales, merchandising, or books: Brené Brown’s book sales dropped after she became a Spotify exclusive. After focusing on financials, he concludes: “We think Spotify needs new management and a new approach”, recommending his customers sell the stock.

  • The Australian Podcast Ranker will report on audience reach and download figures by podcast title. The ranker, compiled by Triton Digital, will add these numbers after ad-buyer request; the ranker will now be in order of total audience, aligning with Triton Digital reports in other countries, and with Podtrac.

  • In the US, Spotify has launched SoundUp LatinX, part of Spotify’s global program to give underrepresented podcasters the tools to boost their platforms and build their shows. It’s the first program focused at the LatinX community.

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In Giro con FraLemonada Media has launched its first Italian-language podcast. In Giro con Fra is created by Francesca Lazzarin, the wife of Jeremiah Fraites of The Lumineers. After a decade touring and raising their family, Fra talks to diverse Italians who have incredible stories.

Podcast Answer ManCliff Ravenscraft, one of the podcast OG, has relaunched Podcast Answer Man, “to share evergreen insights on the topic of podcasting”, a show that originally started in December 2006.

Weird Darkness: Stories of the Paranormal, Supernatural, Legends, Lore, Mysterious, Macabre, UnsolvedWeird Darkness, a hit podcast about the paranormal and unsolved mysteries, is to make the leap to US radio, starting this weekend.

Ear HustleEar Hustle is back for season 8, beginning with an oral history of activist George Jackson’s death in addition to two incarcerated individuals and three prison officers in San Quentin State Prison in 1971.

9News Lunch Podcast9News Lunch is a new daily podcast for Australian audiences; it will use resources from the company’s radio stations in Sydney, Melbourne, Brisbane and Perth.

Chasing LifeCNN’s Chasing Life with Dr Sanjay Gupta is back for season 2; the first episode is about the fight against pediatric cancer.

Total Recall: California’s Political CircusAnd, CNN’s Total Recall: California’s Political Circus is new today, focusing on the 2003 Califormia election that led to Arnold Schwarzenegger being elected governor.

Career CrossroadsCareer Crossroads is a year old; host Jonathan Collaton says the podcast has been heard by listeners from 72 countries and 940 cities around the world.

The World of Five StarWho could forget 80s hits like System Addict or Rain or Shine? Happily, The World of Five-Star, which has posted a teaser today, is actually a podcast about Five-Star Basketball, a six-part narrative podcast about the legendary basketball camp, its outspoken founder, and its role incubating basketball’s talents.

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