[Guide] Black Friday and Gen Z - how to leverage the shopping event effectively

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Thousands of brands will be competing for Gen Z’s attention this Black Friday. It’s the biggest shopping event of the year - and Gen Z have front-row seats.
So, how do you make sure your brand makes it into their baskets?
Our NEW guide, How to win big with Gen Z this Black Friday, shares up-to-date insights and actionable tips to transform your strategy for Black Friday and beyond. It covers:
  • The wheres and the whens. Pinpoint the exact moment Gen Z starts shopping. Hint: 95% of males and 83% of females start holiday shopping before Black Friday.
  • Game-changing themes. Sustainability, luxury purchases, experiential retail and gifting will dominate shopping lists this fall.
  • Sector-specific snapshots. ⅓ of students are looking for homewares, and a huge 52% have a high-order-value tech purchase on their shopping lists.
Gen Z are the future - and there’s no time like Black Friday to make a first impression.

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