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The cover of the August 15, 1986 issue of Play Meter magazine, a trade publication for arcade operators. By this point, the trivia game craze had arguably peaked.

“What Killed Video Games?”: The Trivia Boom

The mania for trivia games can be seen as a subset of the wider trivia craze blanketing the United States in the early 1980s. Trivia, especially the type that dwells in low culture, first became popular in the 1960s with competitions held at Columbia University. One of the organizers, Ed Goodgold, would go on to publish a book titled Trivia. He’d also serve as the first manager for the band Sha Na Na which adopted the same ironic nostalgia for Boomer childhood as Goodgold’s trivia questions.

By the 1980s, the Canadian board game Trivial Pursuit had brought this type of trivia into tens of millions of American living rooms. It was so popular that by 1984 three separate copycat board games were being marketed under the identical title of “Texas Trivia.” Scores of trivia books were published. Jeopardy got a reboot, ditching old host Art Fleming for Alex Trebek. 150,000 people participated in a nationwide Trivial Pursuit contest in 1985. The operators of the Queen Elizabeth II even staged a Trivial Pursuit-themed cruise.

Search query popularity for “Trivial Pursuit” from 1980 to 1990 from newspapers.com.

The timeline of the video arcade game largely parallels that of the trivia boom. In fact, quiz games were important moneymakers for Atari founder Nolan Bushnell. Nutting Associates, the company that manufactured Bushnell’s Computer Space, scored a big hit with a game called Computer Quiz. Atari and its secret affiliate company Kee Games partnered on Quiz Show in the mid-1970s. More on both games later.

The timeline diverges in the famous video game crash of 1983. Although this crash applied more to home consoles than arcades and home computers, this in-depth review of gaming revenue per year from Ethan Johnson at Gaming Alexandria notes a significant decline in overall arcade earnings in 1983. Newspaper columnists widely proclaimed “videos” to be a fad.

With the crash, coin operators had an obvious incentive to find new revenue streams. And for a few years, it was the trivia game.

How did trivia coin-ops become such a phenomenon? For one, new form factors helped them make inroads into prime bar real estate. Full-size arcade cabinets had long been installed in bars—Pong was famously tested at Andy Capp’s Tavern in Sunnyvale. By 1984, game components had shrunk enough to fit into the “bartop” or “countertap” format. One operator told Play Meter magazine that bar owners placed higher premiums on smaller machines since “too big is scary.” If you want one of these neat devices today, you can find them on eBay.

Play Meter apologizing for omitting this neat countertop version of Hangman, a close relative to the Trivia Game. (via Play Meter magazine)

As trivia games piled up on bartops, some manufacturers responded by making machines that catered to the adults-only audiences of these establishments. The Kinky Kit and Game Company released a whole line of risqué trivia games as seen in this flyer.

Beer companies themselves even ventured into trivia coin-ops. Anheuser-Busch officially sponsored a machine called the LA Trivia Challenge, showing up alongside kid-size “moppets cabinets” at the 1985 Amusement & Music Operators Association Expo in Chicago to promote it. A few years later, Anheuser-Busch would experiment with another high-tech trivia medium, the VHS tape, with “Your Alcohol I.Q.” This tape could be rented for free from your local video store to test your “awareness on the importance of responsible drinking.”

Representatives from Anheuser-Busch showing off LA Trivia Challenge at the 1985 AMOA Expo in Chicago. (RePlay Magazine)

Another factor in the rise of the trivia coin-op was that it provided on-demand solo play. Whereas Trivial Pursuit required a group of friends and a quiet environment, the only requirement for these games was a quarter.

Peter Feuer, the president of the company that made Trivia Whiz, told Play Meter that trivia games will endure because “There will always be people in the playing public that like to exercise their minds without risking their egos.” (Not mentioned is the fact that a low-tech trivia paperback does this just as well.)

Trivia’s positive associations with education and learning helped these games enter spaces forbidden to standard video arcade games. In an era where several municipalities tried to limit arcade hours or ban them entirely, trivia games could be installed in virtually any “family friendly” environment.

In a Play Meter feature on Exidy, Pete Kauffman notes how trivia games such as Exidy’s Fax had wide enough appeal that “You could put this game in the Hyatt Regency. And if you take a Fax game to show your legislators or local council, you can say this is the direction our industry is going with technology—it’s fun, but it’s also education.”

Of course, astute legislators might instead bring up Death Race, the infamous Exidy game from a decade earlier that was the subject of the first moral panic in video gaming.

A screenshot from Exidy’s trivia game Fax. It looks worse in motion. (YouTube)

The downside of trivia’s “smart people” reputation is that some arcade owners thought the machines were too advanced for their clientele. Lila Zinter, Exidy’s marketing director, claimed that an operator in an impoverished New Jersey city initially didn’t want a Fax unit because “he didn’t think people in his area could read or write, much less like a question-and-answer game.” But after installing it, “Fax is his second highest earner—only $5 behind Pole Position.”

Coin-op trivia games declined in popularity by around 1986 as the general trivia bubble was bursting. A 1993 review of Mo’s Caribbean Bar & Grill in Manhattan implied that “multi-screen, multiple choice” quiz games were deeply uncool. But this didn’t mean “computer quizzing” disappeared entirely.

Consoles and computers have seen their fair share of quiz games, mostly licenses of game shows. Long-running computer trivia series You Don’t Know Jack even got a short-lived TV adaptation in 2001. And for an in-depth look at the sub-genre of Jeopardy adaptations, see this piece in Ars Technica by Kyle Orland.

The NTN Buzztime Playmaker, a device often used in bar trivia games. (Wikimedia Commons)

Some dedicated trivia machines lived on in bars thanks to a company called NTN that rolled out a nationwide online trivia game in the late 1980s. These units were some of the first networked arcade machines. (NTN’s story is fascinating enough to warrant its own Tedium piece. Somehow it went from offering an interactive live football experience to becoming the memestock Brooklyn ImmunoTherapeutics.)

In Japan, a more robust arcade scene kept coin-op trivia games alive well into the 2000s. To me, the most intriguing Japanese quiz game is Derby Quiz My Dream Horse from 1998. As far as I can tell, it’s devoted to equine trivia. But the MAME emulation is spotty so I can’t tell if the horses are just a theme or if players were actually being quizzed on their knowledge of breeding, grooming and other horse concerns.

A poorly emulated screenshot of Namco’s Derby Quiz My Dream Horse. Was there really a market for horse questions? (via YouTube)

Smartphones mean we all now have “computer quizzes” in our pockets, should we want to play them. The most recent quiz game fad, HQ Trivia, built on live-streaming tech to soar to a $100 million valuation in 2017 before quickly crashing back to earth.

And if history is any guide, that won’t be the last trivia craze.

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Thanks again to Michael for his really awesome in-depth knowledge of all things trivia. Be sure to read his prior piece on quizbowl as well.

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