Apple and Google bow to Russian pressure

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Friday, September 17, 2021 By Alex Wilhelm

Hello and welcome to Daily Crunch for Friday, September 17th! What a week, ya’ll. It is now just days before Disrupt, which means the TechCrunch hive is buzzing. I’ll leave it by noting that Reid Hoffman is coming, which is going to be a treat. See you next week! — Alex

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The TechCrunch Top 3

  • Profits > Ethics: Apple and Google have removed a “tactical voting app created by the organization of jailed Kremlin critic Alexei Navalny” from their marketplaces, we reported. TechCrunch notes that “the Russian state [is] amping up the pressure on foreign tech giants ahead of federal elections.” So much for standing up for democracy, or whatever.
  • Are software valuations stabilizing? After a simply incredible run, the value of software revenues may have reached a plateau. A very high plateau, mind, but still a resting point. This is not bad news for SaaS companies, which are still valued at historically elevated levels.
  • Apple “actively monitoring” legal challenges to Texas abortion law: While some tech companies are making their displeasure at the new Texas reproductive care bill very public, Apple is taking a slightly slower, lower-profile approach to the matter. But it’s still good to see an American tech company nearly take a stand on a moral matter. It’s better than whatever is actually less than that. A little.

Why Embedded Analytics Is the Future of Data Utilization

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Startups/VC

4 ways to leverage ROAS to triple lead generation

In school, it’s highly unethical to copy someone else’s work and pass it off as your own. In business, however, it’s encouraged.

Xiaoyun TU, global director of demand generation at Brightpearl, wrote a comprehensive guide that describes how a better understanding of return on advertising spend (ROAS) can triple your company’s lead generation.

“A ‘good’ ROAS score is different for each company and campaign,” she says.

“If your figure isn’t where you’d like it to be, you can leverage ROAS data to create targeted campaigns and personalized experiences.”

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4 ways to leverage ROAS to triple lead generation image

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Big Tech Inc.

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Image Credits: Photo Illustration by Rafael Henrique/SOPA Images/LightRocket / Getty Images

TechCrunch Experts: Growth Marketing

With the release of iOS 15 around the corner, we spoke to Movable Ink CEO Vivek Sharma and got his take on what marketers can do to prepare, “Marketers should plan for more DIY metrics as iOS 15 nears.”

TechCrunch wants you to recommend growth marketers who have expertise in SEO, social, content writing and more! If you’re a growth marketer, pass this survey along to your clients; we’d like to hear about why they loved working with you.

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TechCrunch Experts: Growth Marketing image

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Creative adtech is on the cusp of a revolution, and VCs should take note

Friday, September 17, 2021

Extra Crunch Newsletter Extra Crunch logo Extra Crunch Roundup logo Friday, September 17, 2021 • By Walter Thompson and Annie Saunders Welcome to Extra Crunch Friday Image Credits: Orla / Getty Images

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Thursday, September 16, 2021

TechCrunch Newsletter TechCrunch logo The Daily Crunch logo Thursday, September 16, 2021 • By Alex Wilhelm Hello and welcome to Daily Crunch for September 16, 2021. We are still on the countdown to

Who's coming to Disrupt next week?

Thursday, September 16, 2021

We are!! Make connections. Expand your network. Discover new perspectives. Thousands from the startup world will be converging in one place online next week - TechCrunch Disrupt 2021 on September 21-23

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Wednesday, September 15, 2021

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Tuesday, September 14, 2021

TechCrunch Newsletter TechCrunch logo The Daily Crunch logo Tuesday, September 14, 2021 • By Alex Wilhelm Hello and welcome to Daily Crunch for September 14, 2021. It was an Apple day on the internets,

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