Advertisers underinvest in audio, says study

Advertisers missing out on audio. Spotify might overtake Apple by the end of the year, except they have already, except they're nowhere near, except WHO KNOWS REALLY?
4.5 minutes to read · Your daily briefing for podcasting and on-demand, with 20,334 subscribers; issue #1128 · Subscribe to this newsletter free; and join your peers in supporting us · Share this update on the web
ChartableDid you miss the IAB Fall Upfronts? Watch the video everyone's talking about as "hilarious" and "by far, the funniest presentation" at chartable․com/iab

“Way too much vitriol is indiscriminately flung around about programmatic advertising in podcasting. Truth be told, many podcast adtech players aren’t helping either, by thumbing their nose at the realities that face savvy buyers. But by examining those realities and meeting in the middle, everyone wins.” - Bryan Barletta in the latest Sounds Profitable, with Magellan AI.

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Long Shot Leaders Podcast - Follow Us Today! — We tell the stories of underdogs who have found success. Our guests consist of people from all walks of life. Academy Award winners, Holocaust survivors, sports heroes, you name it!

Get Cozy with Snoozecast — Fall asleep faster listening to our vast catalog of soothing sleep stories. New episodes every M/W/F! Over 400 stories available *for free* wherever you listen to podcasts, or on snoozecast.com.

How visible is your Podcast? — 40% of users discover podcasts by searching their listening apps (Apple, Spotify...etc.). Find out how visible your podcast is with Voxalyze.

Lead Producer — Kast Media is seeking an expert producer to join our team in running one of our top-performing shows in Society & Culture.

Tips and tricks - with Muck Rack's State of Podcasting Survey

%adtitle%State of Podcasting survey - Muck Rack is conducting research to help podcasters & media pros understand trends in podcasting, from booking guests and running promotions, to measuring success and pitch preferences. Take the 5-minute survey, and we'll send you early access to the results when released (unless you elect to remain anonymous).

Podcast News

Margins of ErrorMargins of Error is new from CNN, discovering the statistical stories that are hidden under the radar. The first episode focuses on the paranormal: more than four times the number of Americans believe in ghosts than did in the 1970s. It’s hosted by Harry Enten.

The Dougherty GangThe Dougherty Gang launched earlier this week; it’s part of a new true-crime slate from iHeartMedia and KT-Studio.

BADLANDS: SPORTSLANDBadlands: Sportsland launches today, taking a deep dive into the most sensational true crime stories in the world of sports: Mike Tyson, Oscar Pistorious, Evel Knievel and OJ Simpson are just some of the athletes who’ll be covered. It’s hosted by Jake Brennan, and available to binge on Amazon Music.

Getting Back There From HereGetting Back There From Here is a new audio fiction series from writer and director Neil Cargill, shedding light on the experience of auditory hallucinations. Recorded remotely in several countries from Scotland, it’s launched today.

This is EuropeThis is Europe returns for a new season. Shahidha Bari will take you on a six-part journey across Europe - showing how Interreg is transforming communities and changing lives with co-operative schemes impacting on issues such as re-using waste products, reducing traffic and resettling refugees.

How We SurviveHow We Survive has just been announced, looking at the technology that could provide some of solutions to the climate crisis. The first season looks at lithium: and why our survival might depend on it; it’s hosted by Molly Wood.

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Virgin Atlantic chooses indie podcast

Tuesday, September 21, 2021

If a small indie podcaster can, so can you. Plus, a webinar from Magellan AI, a bite-sized video clip generator, and Blubrry makes changes 2.9 minutes to read · Your daily briefing for podcasting and

Early podcast history in the UK

Monday, September 20, 2021

British podcast history; iOS 15 released today with new podcast features; Cuban podcasting growing; naming your podcast 2.1 minutes to read · Your daily briefing for podcasting and on-demand, with

US Latinos - non-podcast listeners already listening to spoken word

Friday, September 17, 2021

iVoox launches new podcaster dashboard; Zencastr has a pause removal tool; C13Features signs more Hollywood stars 2 minutes to read · Your daily briefing for podcasting and on-demand, with 20312

October's NAB Show cancelled

Thursday, September 16, 2021

Show cancels with just a few weeks to go. Nielsen release Podcasting Today report with useful data. Samsung Free expands 4.4 minutes to read · Your daily briefing for podcasting and on-demand, with

Brad Smith promoted at SiriusXM

Wednesday, September 15, 2021

New shows from Evergreen Podcasts, Pitches On Fire! and a podcast turns into a play 2.3 minutes to read · Your daily briefing for podcasting and on-demand, with 20273 subscribers; issue #1123 ·

Win the Ultimate Tailgate Package from Now I Know

Wednesday, December 1, 2021

good luck and may the force be with you View this email in your browser Archives · Privacy Policy Hi again! As I forgot to mention this morning, here's an email about a sweepstakes you can enter! I

Good Morfternight Reader! – Wednesday, November 24th, 2021

Wednesday, December 1, 2021

Issue 10: Quiet, Flywheel effects, Jim Collins, Version Control, and Leadership. View this in your browser. issue 010 2021-12-01 Morfternight by Paolo Belcastro 👋 Hello Reader! Welcome to the 10th

Another sample from the archives

Wednesday, December 1, 2021

The Strategy Toolkit - from the July 2020 edition ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Let's keep it up! day #36

Wednesday, December 1, 2021

Continuing our streak! 💪 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Positive Accidents

Wednesday, December 1, 2021

On positive accidents, tackling life debt and powerful levers we can utilize. View in browser Positive Accidents Hi everyone, Happy belated Thanksgiving! Hope all of you enjoyed the festive cheer. This

How To Write Philosophy with Dr. Pamela Hieronymi

Wednesday, December 1, 2021

The “consulting philosopher” on The Good Place shares her process for thinking and writing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Now I Know: Give Me Liberty or Give Me Triple Sevens

Wednesday, December 1, 2021

I just watched Ghostbuster 2 last weekend and really want to make a joke about it here, but I think it'd be lost on most of you. View this email in your browser · Missed one? Visit the Archives Hi!

Hurricane Larry

Wednesday, December 1, 2021

A short one this week. I wrote this in September right after Hurricane Larry. I spent the morning trying to trim and re-write it into a spot where it felt OK to share. Here it is. I spent a chunk hours

Apple Podcasts publishes the best of 2021

Wednesday, December 1, 2021

The company earning more from podcasts than Google paid search; and iVoox adds more exclusives 4.5 mins to read · Your daily briefing for podcasting and on-demand, with 20952 subscribers; issue #1178 ·

[Live Webinar] Structure your L&D team for ultimate success in 2022

Wednesday, December 1, 2021

Hello , 2021 was all about keeping our heads above the water. From moving training from in-person to online to onboarding new hires remotely, L&D teams had to make snap decisions and do their best