Product Collective - More customer-centric ▶ better products

2021 Product Excellence Report 


We recently partnered with Productboard to survey 850+ product managers and leaders on how they incorporate customers into their product management processes.

Here’s a sneak preview of our findings:
  • A surprising majority of product teams don’t have a clear product vision or strategy, leaving them at risk of becoming a feature factory
  • Product leaders are far more optimistic than their teams about the state of product processes and overall morale
  • 69% of teams say the products and features they release are not consistently well-received by customers (The other third are more customer-centric organizations)
Download the 2021 Product Excellence Report now for a comprehensive overview of modern product management and key takeaways for teams on the path to customer-centricity.




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What exactly do you do?

Tuesday, October 5, 2021

I AM A PRODUCT MANAGER Watch a one-of-a-kind experience that captures the stressors, successes, and inner workings of a new hire PM at a company. Share with colleagues, friends, and family -- they

More efficient product teams 🚀

Friday, October 1, 2021

Add Product Ops to make your team more efficient One sure sign that your organization is in rapid scale mode is when you need to add a new team to make your product managers more effective. In most

Last chance - top product conference kicks off on Tuesday ⏰

Thursday, September 30, 2021

Hi there, Today is the very last day to save $50 on your ticket to INDUSTRY Virtual which takes place on Tuesday and Wednesday. Check out the top 5 reasons for attending and the agenda below. For 5+

More data ➡ more success

Friday, September 24, 2021

How to use data in your software product Data is an essential component of just about every software product. Some product teams use data to make product decisions (and yes, some ignore the data

You're invited -- Better understanding analytics for you and your customers

Thursday, September 23, 2021

Better Understanding Analytics For You and Your Customers Tuesday, September 28th @ 1:00 PM - 2:00 PM EST ATTEND ONLINE Dan Olsen is a product management trainer and consultant along with being the

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