Neil Patel - Same Google rank, but get more traffic

Hey,

So here’s a simple way to get more traffic from your existing content without writing anything new - or even improving your rankings.

Inside Google Analytics, go to Acquisition – Search Console – Queries to see which queries lead to your pages. You’ll notice this report shows the clicks, impressions, CTR (click-through-rate), and average SERP position.

Next, check the landing pages in the same menu.

Between these reports, you can see which of your pages get great clicks and which don’t.

Now all you have to do is start with pages with low CTRs and test different meta descriptions and title tags until you find something that people love to click on.

Just imagine - if all you did was improve your worst performing page every week, you could see a significant traffic increase from your existing content library within 3-6 months. Because these are pages that are already ranking well and just need a bit of a push.

If you’d like help implementing this technique and the hundreds of others we’ve developed over the years, schedule a call with my team.

Cheers,

Neil Patel