Forbes - The big business of LeBron James

Kevin Dowd
Staff Writer
October 14, 2021
Big Things
LeBron James, media mogul. WireImage
1. LeBron lands a $725M valuation
The new NBA campaign is set to tip off next Tuesday with a double-header: Kevin Durant's Brooklyn Nets against the defending champion Milwaukee Bucks, followed by LeBron James and his Los Angeles Lakers hosting the Golden State Warriors.

With the busy season at their primary jobs once again looming, Durant and James have spent this week taking care of some other business.

The SpringHill Company, the media and entertainment company cofounded by James and his longtime business partner Maverick Carter, revealed plans today to sell a minority stake to a star-studded group of investors at a valuation of $725 million. My colleague Justin Birnbaum has the full story on the deal, which will see Nike, Epic Games, RedBird Capital Partners and Fenway Sports Group all assume stakes in SpringHill. Epic, the maker of Fortnite, actually tried to acquire all of SpringHill but was turned down, according to Axios.

SpringHill produced the new
Space Jam movie that was released this year, and it's also building a track record with documentaries and unscripted shows. Media production companies have become hot targets for M&A this year, as the streaming wars have helped drive up desire (and thus prices) for original content. Celebrity-led companies are perhaps particularly appealing: In August, a new media company led in part by former TikTok CEO Kevin Mayer that has backing from Blackstone agreed to acquire a majority stake in Hello Sunshine, Reese Witherspoon's media business.

James has long chased ambitions in the business world. He took an early stake in
Beats in exchange for promoting the company's headphones and reportedly cashed out to the tune of tens of millions of dollars when Apple bought Beats in 2014. He is also a longtime investor in Blaze Pizza. When the fast-casual chain sold a stake to Brentwood Associates in 2017, James' stake was reported to be worth at least $35 million.

Those past dealings have brought James together with RedBird before. Earlier this year, the sports-focused private equity firm teamed up with the living basketball legend to acquire a stake in the aforementioned Fenway Sports Group, valuing the owner of the
Boston Red Sox and Liverpool F.C. at $7.35 billion. That transaction came together only after another attempted structure failed to pan out: RedBall Acquisition Corp., a SPAC that's co-sponsored by RedBird and famed baseball executive Billy Beane, had tried to take FSG public through a blank-check merger, but talks reportedly fell through.

As we covered
in yesterday's newsletter, the RedBall SPAC has at last landed on another target: It will merge with SeatGeak, valuing the provider of a ticket resale platform at $1.35 billion. That's a much smaller deal than the one RedBall had previously pursued with FSG. And once again, it involves one of the greatest basketball players of all time: Durant will take a stake in SeatGeek as part of the SPAC deal through his Thirty Five Ventures vehicle.

It's not exactly breaking news that the worlds of professional basketball and professional investing are becoming increasingly intertwined. Take the Lakers' opponent next Tuesday, the Warriors. The team's primary owner is
Joe Lacob, a longtime venture capitalist at Kleiner Perkins. And its roster is dotted with would-be investors. Stephen Curry and Andre Iguodala once appeared on the cover of Bloomberg Businessweek next to a headline describing the franchise as "The Silicon Valley Warriors."

That said, most of the time when you see sports stars popping up in financial news, the numbers are a bit smaller than $725 million. James will retain a controlling interest in SpringHill, and it's unclear how much (if any) he sold of his personal stake, so it doesn't appear this deal will create an enormous personal windfall. But its scope is a reminder that James is a force to be reckoned with, on or off the court.
When are we, again? Getty Images
2. Time traveling
I had a sinking realization as I was walking to the kitchen last night that I had put the incorrect date at the top of Wednesday's newsletter, and sure enough: Yesterday was not Oct. 14. Hopefully, nobody relies on Deal Flow as a totem to keep themselves grounded in reality during their wanderings through spacetime. Actually, I take that back: I really hope someone does use this newsletter for that purpose. And if they do, I would like to issue the sincerest of apologies to that person and that person only. The rest of you could probably figure it out.

Anyway. On to the rest of the news from the real Oct. 14.
The chicken industry could be the site of Australia's next major buyout. Getty Images
3. Tastes like chicken
BGH Capital, a buyout firm from Australia that primarily invests in and around its home country, is in the late stages of talks to acquire local poultry company Hazeldene's Chickens for more than A$400 million (about $297 million), according to a report in The Australian. If a deal does materialize, it will add to a pair of notable trends.

In terms of deal value, this has already been the busiest year on record for M&A activity in Australia. And globally, chicken farms and other poultry producers have emerged as attractive takeover targets. Prices have been rising for all types of food products during the pandemic, and breasts and wings are no exception, aided by surging demand from fast-food chains caught in the middle of
the chicken sandwich wars. That's been good for business at some of the industry's biggest names: Tyson Foods reported a 42% net profit for its latest fiscal quarter.

The biggest deal to emerge from the sector so far was announced in August, when
Cargill and agriculture investor Continental Grain agreed to buy Sanderson Farms for $4.5 billion. They intend to merge Sanderson with Wayne Farms, another poultry company that's already owned by Continental, with the goal of building scale to better challenge Tyson and other rivals.

Some, though, are worried about the implications of such consolidation for consumers. The New York Times published an opinion piece this summer arguing that, as U.S. antitrust regulators prepare to take on Big Tech, they may also need
to take on Big Chicken.

One of those fast-food operators that's been helping drive up chicken prices is
Taco Bell. Earlier this year, the company unveiled its Crispy Chicken Sandwich Taco, which manages to look quite unappealing even in its gussied-up glamour shot. But I digress: Taco Bell was also in the news today, as a unit of Mubadala announced a deal to buy K-Mac Enterprises, a franchisee that owns and operates more than 300 Taco Bell locations in the U.S., from Lee Equity Partners. Lee has owned K-Mac since 2016, when it bought the company from Brentwood Associates. That's two Brentwood appearances already today!

In a press release announcing the move, Mubadala (which is controlled by the government of Abu Dhabi) hinted at some potential synergies. The firm highlighted that it recently led a $700 million investment in
Reef Technology, a Florida-based company that operates thousands of small, local kitchens that can serve as preparation and delivery hubs for other restaurants. K-Mac's portfolio of Taco Bell locations could make it an attractive partner.

If you're interested in the broader business of Taco Bell franchises—and really, who isn't?—I suggest
this profile of Linda Alvarado, a Taco Bell tycoon who's also one of America's richest self-made women.
A cart full of Canopy Growth's product rolling through headquarters in 2019. Boston Globe via Getty Images
4. Reefer madness
Apologies for a stoner stereotype, but I would imagine that Canopy Growth and Dutchie count a higher percentage of Taco Bell aficionados among their clientele than you would find in the general population. Both of those cannabis companies were also in the news today—one with a new acquisition, one with new funding that comes at a unicorn valuation.

Canopy, a grower and seller of cannabis products that is publicly traded in Canada, is eyeing expansion in the U.S. with a $297.5 million agreement to buy
Wana Brands, a maker and retailer of THC-infused gummies. Wana sells products under its own name in Colorado and licenses its intellectual property to partners in five other states, with plans to continue expanding as the legal market grows. That thorny question of legality affects the structure of this transaction: It sounds like Canopy is technically buying the option to take full control of three separate Wana entities "upon federal permissibility of THC in the U.S." So if I'm understanding things correctly, it might be a while before this one comes to fruition.

Dutchie, meanwhile, is a software company that makes payments and sales tools for cannabis dispensaries, processing more than $14 billion in transactions last year. It's an attractive model to investors such as
D1 Capital Partners, Tiger Global, Dragoneer, DFJ Growth and Thrive Capital, which all took part in a newly announced $350 million round of Series D funding that values Dutchie at $3.75 billion—a significant leap from the $1.7 billion valuation it attained with a prior funding round this March.

One of the other venture outfits involved in the deal is
Casa Verde Capital, which was co-founded by Calvin Broadus. You might better know him by another name: You know Snoop Dogg wasn't going to pass on Dutchie.
Other Things
• Stock in Walgreens Boots Alliance surged 9% today after the company said it will acquire a majority stake in primary-care provider VillageMD for $5.2 billion, a sign of investor optimism about the pharmacy giant's plans to shift further into healthcare. Walgreens plans to open at least 600 new primary care practices under the Village Medical at Walgreens branding by 2025 and 1,000 locations by 2030, with a stated motivation of improving access to healthcare for residents of communities who might not have a nearby doctor's office but are close to a Walgreens. VillageMD currently operates 230 locations. Walgreens previously invested in the Chicago-based company last July, paying $1 billion for a 30% stake. The new deal will give Walgreens 63% ownership.

Mindbody, which operates a platform for finding and booking appointments at fitness studios, salons and other boutique businesses, is adding to its offerings with the acquisition of ClassPass, which offers a subscription service that gives users access to multiple fitness and wellness facilities for a single monthly rate. It's a logical combination of two companies with complementary services. Vista Equity Partners has owned Mindbody since conducting a $1.9 billion take-private buyout in 2019, and ClassPass has raised hundreds of millions in prior venture funding. Today's agreement values ClassPass at "significantly" more than $1 billion, according to an Axios report, and it will include a $500 million strategic investment in the combined company from Sixth Street.

• I wrote on Sunday about
the rising rate of canceled IPOs. Here's another name to add to the list: WCG Clinical, a provider of clinical trial services for the pharmaceutical industry, has withdrawn the registration for an IPO that was set to raise as much as $765 million and value the company at nearly $6.5 billion. That means Leonard Green & Partners will have to wait a while longer for what would have been a lucrative exit. LGP purchased WCG Clinical in February 2020 from Arsenal Capital Partners in a secondary buyout reportedly worth about $3 billion.

• Perhaps a postponement also would have been a good idea for
IHS Holding, also known as IHS Towers. The operator of more than 30,000 telecom towers across Africa, Latin America and the Middle East saw its share price plummet 18% during its first two hours of trading after it went public on the NYSE today, one of the biggest first-day drops we've seen during what has largely been a banner year for IPOs. IHS raised $378 million in the listing by selling shares at $21 apiece, at the low end of its expected range. That valued the London-based company at about $6.9 billion, a figure that fell to $5.8 billion when IHS shares opened trading at $17.65.

• Not all of today's IPO news is negative.
Rubix Group, a portfolio company of Advent International that provides industrial maintenance and repair services, revealed that it will aim to raise at least €850 million (about $985 million) in a listing in London, which the Financial Times reports would result in the U.K. capital's largest industrial IPO in a decade. Advent formed Rubix in 2017, when it acquired an industrial maintenance business called IPH from PAI Partners and merged it with Brammer, an industrial parts distributor the firm had acquired in a take-private buyout earlier that year.

Tempo Automation, a startup that uses AI and software to help clients manufacture custom circuit boards and other electronics, announced its intent to go public by merging with a SPAC at an equity valuation of $919 million, with cash proceeds from the deal expected to total $391 million. The SPAC, called ACE Convergence Acquisition Corp., is sponsored by ACE Equity Partners, a private equity firm based in Seoul that focuses on the industrial tech and manufacturing sectors. Tempo has raised about $75 million in prior venture funding, according to PitchBook, reaching a $200 million valuation in 2019.

• A pair of fintech startups are joining forces.
SumUp, a U.K.-based maker of mobile credit-card readers used by small businesses, said it will pay $317 million in cash and stock to acquire San Francisco's Fivestars, a payments and marketing startup that helps companies collect and leverage data from their customers. The takeover is a bid by SumUp to keep pace with rivals in the mobile payments space such as Square and iZettle. Fivestars has raised nearly $150 million in prior equity funding from backers including Menlo Ventures, DCM Ventures, Lightspeed and Chamath Palihapitiya, according to PitchBook, while SumUp raised €750 million (about $869 million) in debt funding earlier this year

MSD Partners, a firm with roots in Michael Dell's family office, will buy a 50% stake in West Monroe, a tech consulting and advisory firm based in Chicago with more than 2,000 employees. The transaction values West Monroe at about $2.5 billion, according to Bloomberg, which would imply that MSD is investing some $1.25 billion. West Monroe pitches its multidisciplinary approach to consulting, guiding companies on broader strategy and implementation in addition to tech. MSD Partners was founded in 2009 by the partners of Dell's family office, which goes by MSD Capital.

• Energy giant
Occidental struck a pact to sell its stake in two oil fields off the coast of Ghana for $750 million, the company's latest move to cut down its debt in the wake of its controversial acquisition of Anadarko Petroleum. Occidental CEO Vicki Hollub, the architect of that takeover, said the company has repaid $4.5 billion in debt so far this year. Deepwater exploration specialist Kosmos Energy will pay $550 million for part of Occidental's holdings, and the Ghana National Petroleum Corporation will pay $200 million for the remainder. The assets had combined net production of 22 thousand barrels of oil equivalent per day during the second quarter of 2021.

• London-based private equity firm
BC Partners has raised around €5 billion (about $5.8 billion) for its 11th flagship buyout fund since beginning to canvas LPs early last year, falling well short of an €8.5 billion target, per a Bloomberg report. The firm closed its previous flagship fund in early 2018 on €7 billion, and its fund before that closed in 2012 on €6.7 billion. The report cited the pandemic as a major factor in BC's struggles, causing some LPs to focus on existing portfolios rather than new investments and forcing BC to mark down some investments, making its recent performance less appealing. BC's biggest deal of the year so far came in August, when it agreed to sell off a partial stake in CeramTec to Canada Pension Plan Investment Board at a reported €3.8 billion valuation.

Francisco Partners signed on to make an investment in Paradigm, a creator of software for the legal industry, with Reuters reporting the firm will purchase a majority stake from Alpine Investors at a valuation of $400 million. Formerly known as ASG LegalTech, Paradigm was launched as part of ASG, an incubator for software-as-a-service companies that's backed by Alpine. The deal was announced yesterday, the same day Francisco Partners announced the close of a new $2.2 billion credit fund.
Things To Read
Last month, Tilman Fertitta was one of six SPAC impresarios to receive a scolding from a group of U.S. senators related to potential conflicts of interest in their blank-check dealings. As the restaurant and casino magnate gazes down from the deck of his new 252-foot yacht, he has no regrets. [Forbes]

A deep dive on Alden Global Capital, the publicity-shirking hedge fund that seems to have built one of the biggest newspaper empires in American history for the express purpose of bleeding the industry dry. [
The Atlantic]

We spend most of our time around these parts talking about the records being set in 2021 across the private equity, M&A and IPOs markets. But it's also been a year unlike any other for U.S. venture capital. [
PitchBook]

Speaking of venture capital: A young company called Forge Global is trying to pioneer a new type of fund that will allow the broader public to invest in a $100 million portfolio of startup stakes. [
The Wall Street Journal]

I'll let the headline-writers at Bloomberg do my job for me on this one: "Gen Z Texas Oil Scion and His Frat Brother Have a New SPAC for You." [
Bloomberg]
Kevin Dowd
Staff Writer
I am a staff writer at Forbes. I previously wrote for PitchBook, where I created The Weekend Pitch, a weekly newsletter about the private markets. Before that, I covered high school sports in the Pacific Northwest, and I graduated from the University of Washington with a degree in journalism and creative writing. I live in Seattle, where I read a lot of books and play a lot of golf.
Follow me on Twitter.
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