Get more clients by productizing your services.

Freelancing to keep the lights on? Consider structuring your services as products to increase your revenue.

Services can feel a little too open-ended and risky for customers. But with a productized service, potential customers know exactly what they're getting and how much it will cost. This clarity makes their decision easier, while reducing their risk. And that means more sales. Plus, since they know what to expect, customers are more likely to be satisfied by what you deliver. To productize your service (or parts of a service), clearly define the outcomes that a customer can expect, the process involved, and the limitations (e.g. maximum number of iterations, etc.). Make sure the value proposition is clear. Brand it. Set a price (consider using tiers). Then display all of this on your website and marketing materials just like you would with any other product — value proposition, features, and pricing up front.