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Oct. 25 - How DTC brands choose an exit strategy | Allbirds targets $2B valuation

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Daily Dive

Oct.​ 25,​ 2021 | Today's news and insights for retail leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Last month, the brand that spurred the phrase "The Warby Parker of X" made its public debut through a direct listing. Warby Parker's public market entrance came amid a flood of other DTC brands executing on their own exits.

In 2021 alone, over 100 direct-to-consumer brands have pursued an exit, according to data provided by PitchBook.

Over the next several days, we'll be rolling out a package of stories exploring the various exit avenues and what draws a brand to one path over another — from acquisitions and IPOs, to the increasingly popular SPAC option.

You can find the first story below, a look into when a brand should be plotting its exit and why exits are needed in the first place. Keep an eye out for a new story every day, or access the full package here.

This package is part of Retail Dive's ongoing coverage of the direct-to-consumer space. To stay up-to-date on the news and trends shaping the sector, sign up for our weekly newsletter, Retail Dive: DTC, here.

As always, thanks for reading.

Caroline Jansen
Editor, Retail Dive
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Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The newsletters and website cover topics such as brick-and-mortar, retail technology, e-commerce, marketing, payment technology, store operations, omnichannel, and more.

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