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Oct. 25 - How DTC brands choose an exit strategy | Allbirds targets $2B valuation

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Daily Dive

Oct.​ 25,​ 2021 | Today's news and insights for retail leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Last month, the brand that spurred the phrase "The Warby Parker of X" made its public debut through a direct listing. Warby Parker's public market entrance came amid a flood of other DTC brands executing on their own exits.

In 2021 alone, over 100 direct-to-consumer brands have pursued an exit, according to data provided by PitchBook.

Over the next several days, we'll be rolling out a package of stories exploring the various exit avenues and what draws a brand to one path over another — from acquisitions and IPOs, to the increasingly popular SPAC option.

You can find the first story below, a look into when a brand should be plotting its exit and why exits are needed in the first place. Keep an eye out for a new story every day, or access the full package here.

This package is part of Retail Dive's ongoing coverage of the direct-to-consumer space. To stay up-to-date on the news and trends shaping the sector, sign up for our weekly newsletter, Retail Dive: DTC, here.

As always, thanks for reading.

Caroline Jansen
Editor, Retail Dive
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Key phrases

Product Information Management system compelling Product Experiences next several days popular SPAC option logical next step major retail deals retail customer service retail customer experience normal football season Caroline Jansen Editor Authentic Brands Group various exit avenues public market entrance Retailer Success Story new brand direction The Warby Parker other DTC brands

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