Vox Sentences - We’re 10 million strong 💥

Hi Vox reader,

Vox just hit a major milestone: 10 million subscribers to our YouTube channel.

I wanted to share this with you because this channel is an essential part of delivering on our mission of empowering through understanding.

YouTube can be a place where misinformation spreads far and wide. That’s why it's so important that our deep reporting exists on that platform, to help provide clarity and truth in a place that can be rife with the opposite.

Help us keep making videos that bring clarity to a young, global audience — and keep them free for all — by making a contribution to Vox today.

Many of the people who watch our videos are students or young adults; 34 percent of our audience is between the ages of 18 and 24, and we constantly hear from teachers who use our videos in the classroom.

A Chicago social studies teacher sent this email: “My students and I have spent much of this year examining systems and laws that intersect with issues of race and different ways in which individuals, groups, and collectives have resisted in response. ‘The Surprising Reason Behind Chinatown's Aesthetic’ is such an important story, and also a fascinating new way in which my students can explore how historically marginalized communities have responded critically and creatively to America's legacy of racism and global systems of oppression and violence.”

We’ve also been working to broaden the scope of our coverage and reporting capabilities to cover international stories in a meaningful way, through things like working with local reporters and sources on the ground. Our efforts to do that have led to a massive global audience. More than half of our video views since we launched have come from outside of the United States — 49 countries all around the world, to be exact, serving as a partner in helping our journalism have global reach.

Here are some recent videos we’re particularly proud of:

• This video explains how trees can help cool cities and, because trees are often absent from low-income neighborhoods, promote equity.
• Our video on how US schools punish Black kids at higher rates than their white peers recently won an Edward R. Murrow award for excellence in diversity, equity, and inclusion.
• Our video explaining vaccine efficacy rates has been viewed nearly 11 million times; it was even spotted playing at a Taiwanese vaccination site.

There’s a lot of work that goes into making a Vox video — research, interviews, field shoots, transcribing, writing, editing, animating, fact-checking, and copy editing — and about six rounds of review before it makes it to you. This isn’t the cheapest nor the easiest way to make video journalism, but it’s what it takes to bring you a Vox video.

This is the kind of work that a contribution to Vox would support. Please make your first financial contribution to Vox today.

Onward to the next 10 million,

Mona Lalwani, Executive Producer and Editorial Director

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