The Growth Newsletter - The Growth Newsletter #052
The Growth Newsletter #052
If you don't find this valuable, you can permanently unsubscribe at the bottom of this email. If you like it, tell your friends to subscribe here.
Growth Summit starts next week (and it's free)
We're hosting Growth Summit on Wednesday and Thursday next week (November 3rd and 4th).
The best growth marketers and startups will share how they're currently growing their businesses.
A preview of what you'll get for free:
These are just a few of the 12 sessions you can attend.
Bonus: If you invite the most people, we'll give you access to our Growth Program ($2,500 value) for free.
1. Create a paid email course to move leads down your funnel Insight from Sean Anthony.
If you sell a high-ticket item like a program or a service, you're likely relying on some combination of free content, ads, and sales to move leads through your funnel towards purchase.
But consider this complimentary tactic: Create a paid email course.
Build a low-cost course or challenge (under $100) delivered via email, designed to give users a quick win by solving a specific problem in a short amount of time—ideally no more than 7 days.
The benefits of these courses are threefold:
A paid email course moves users further down your funnel, making it easier to upsell more rigorous programs or services later on.
Some examples and ideas for paid email challenges:
2. Before running Amazon PPC ads, optimize your product pages Insight from Ad Badger and Demand Curve.
Amazon advertisers can consistently get around a 10% conversion rate. That's wildly high compared to most paid channels.
Amazon’s users are high-intent and ready to buy.
One mistake we see tons of first-time Amazon advertisers make: they fail to optimize their Amazon product pages.
Here's how you can optimize yours:
Customer reviews are important, but you might not have them yet—all the more reason to launch Amazon ads and drive conversions.
3. Grow high-intent search traffic fast with error message marketing Insight from SEO Blueprint.
Customers discover errors in SaaS products all the time. Or any product for that matter. When they do, Google is the first place they look for solutions.
If you’re a software company, you can target specific error message keywords your ideal customers might search for, and write about the solution for easy, high-intent ranking opportunities.
For example, SEO tool Ahrefs could look up a competitor’s keyword rankings and filter for error terms like “problem” or “fix” or “broken.” Ahrefs can help fix the error, then try to persuade users to switch from their competitor.
Another example: If you’re a cryptocurrency SaaS, you might review Coindesk’s rankings for relevant errors or problems people are searching for and you know the answers to. Some search volumes may be low, but the intent is generally high.
Anyone looking for solutions to such specific problems is feeling the pain and needs an immediate fix—if you can give it to them in an article, video, or FAQ page, you become the hero, the solution they’ve been searching for. 4. Free tools for more efficient Reddit research Insight from Demand Curve.
Reddit is rich with content ideas and audience insights, but it can be difficult to navigate. Try these three free tools for more efficient Reddit research.
Brand new links Top startup job: 1build (YC W20) translates construction blueprints into budgets and materials shopping lists for contractors—and they're growing rapidly (crossed $3.5M in annualized revenue and raised $20M from top VCs). They're looking for a Revenue Operations Manager who'll support growth strategy and work closely with revenue-driving teams. . Course we recommend: Robbie Crabtree just opened up his 3rd cohort of Performative Speaking. For those of you who aren't familiar with Robbie, he helps founders and entrepreneurs level up their communication so they can become successful leaders. In 5 weeks you'll become a better communicator, and learn with a group of high-performing peers. Check it out and apply here.
Something fun
Want more growth tactics? We're giving away our entire back-catalog of tactics to folks who refer two friends to this newsletter. Here's your referral link to share: https://sparklp.co/385a143f. You can track your referrals here. We'll automatically email you the password-protected tactics page once you've referred two people.
What's your biggest growth challenge? Reply to this email. Let us know what you'd like to see us cover next. We read every reply.
Who's Demand Curve? We're who startups rely on for professional growth. We dive into your ads, funnels, landing pages and more. Take a look at our startup growth program. Or Bell Curve will grow your company for you. We've worked with clients like Microsoft, Segment, and Perfect Keto. Hire us here.
You can also apply for our advanced growth marketing Slack community. Come talk with the heads of growth of all major tech companies. If you enjoyed this, please consider sharing with a friend! If this was sent to you by a friend, get the next growth report by signing up here.
— Julian Shapiro, Nick Costelloe, Stew Hillhouse, Joyce Chou, and the DC team.
© 2021 Demand Curve, Inc. All rights reserved. 4460 Redwood Hwy, Suite 16-535, San Rafael, California, United States |
You Might Also Like
🎙️ New Episode of The Dime Paul F. Austin on Exploring Psychedelics: Creativity, Hidden Benefits, Microdosing, and Retreats
Thursday, April 25, 2024
Listen here 🎙️ Paul F. Austin on Exploring Psychedelics: Creativity, Hidden Benefits, Microdosing, and Retreats The use of psychedelics by high-performing individuals and entrepreneurs is on the
Mind-blowing exclusive hack
Thursday, April 25, 2024
Today's hack Get featured to 200K+ email subscribers for free on GoHighbrow.com Do you have an opportunity every day to be presented to 200K+ email subscribers for free? Today is that rare day.
Music to Spotify’s ears
Thursday, April 25, 2024
Also in today's edition: Much ado about mosquito repellants; The days of dirt-cheap data are numbered ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Musk 👾 Read
Thursday, April 25, 2024
The Tesla Bros Strategy vs. Tesla 100 Million View this email in your browser Musk Read (No. 993). Thank you to each of the many brands that considered this product. Today's letter features six new
Computer Vision in the 1980s: Translating Visual Processing into Algorythms
Wednesday, April 24, 2024
A Quiet Decade of Key Advancements
🦅 This will increase your productivity 10x
Wednesday, April 24, 2024
Will 𝕏 charge all new users? / New LinkedIn feature / Instagram profile Notes will be available to all Growth Notes by Hypefury 🦅 Together With Road to Freedom Hey Reader, Yannick here. In this
The end of Steph-LeBron-KD
Wednesday, April 24, 2024
Wed, April 24th, 2024
Blockchain Groups Sue SEC Over Dealer Rule
Wednesday, April 24, 2024
Plus Venezuela Adopts Tether Amid Sanction Concerns
Digiday Programmatic Marketing Summit: Only a few spots left
Wednesday, April 24, 2024
Connect with leaders from Spark Foundry, Assembly Global, HP and more
Shopify Dispatch Issue #448 - Low-cost items, PCI DSS v4 in Shopify
Wednesday, April 24, 2024
Issue #448 - April 24th, 2024 Your Low-Cost Items Kevin Hillstrom writes about having a low-cost product that's loved by customers and keeping it low-cost. This is why Costco's $1.50 hot dog