The Growth Newsletter - Welcome to the Growth Newsletter

The Growth Newsletter (Sample Issue)

Hey, Julian here. This newsletter curates growth insights from Demand Curve's community.

Here's a sample of what you'll get: Every two weeks, we'll send you advanced, actionable growth tactics—and occasionally deep research—that will help you grow your company.

1. LinkedIn outreach tip

Insights from Demand Curve.

When connecting with people on LinkedIn (for B2B outreach), test not including a message with your outreach request.

We’ve found that no message appears ambiguous and, as a result, looks less like a sales pitch. People accept the request more often.

In contrast, a templated message definitely looks like outreach automation, and it triggers people’s reflex to ignore you.

2. Rank higher in Google by finding Reddit keywords

Insights from Demand Curve.

A simple technique for more search traffic:

• Find a subreddit related to your business.
• Pop the subreddit link into Ahrefs (our go-to keyword generation tool) and look for the keywords that the page ranks for.
• Take the list of keywords and use them to optimize your content

Keywords that Reddit ranks for are low-competition.

Reddit has a high domain authority and frequently ranks on page one. But Reddit pages don't tend to outperform great blog posts in search results.

Now that you have a list of low-competition keywords, build superior content that actually answers the searcher’s questions.

You can eventually outrank the original Reddit thread.

3. Get creative with your promos

Insights from Demand Curve's Twitter.

Startups that stand out are those that get creative.

Here's an example:

Brooklinen "leaked" a time-bound discount and had one of their best days of the year.

Winning startups experiment not only with copy and creative, but also with their framing.

Brand new stuff

We share more insights on Twitter: We've been cooking up our favorite visual examples of growth marketing and sharing with our Twitter followers. If you're looking for actionable growth insights, give us a follow here.

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Who's Demand Curve? We're who startups rely on for professional growth training. We dive into your ads, funnels, landing pages and more. Take a look at our advanced growth programs.

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— Julian Shapiro, Nick Costelloe, Joyce Chou, and the DC team.