Nov. 3 - Bed Bath & Beyond debuts marketplace | Nike and Dick's deepen ties


Daily Dive

Nov.​ 3,​ 2021 | Today's news and insights for retail leaders

Note from the editor

The list of dead retail brands revived by intellectual property specialists is long and often curious. Barneys New York, FAO Schwarz, Toys R Us, RadioShack, Sharper Image, The Limited, Nine West and many others have enjoyed a second, or even third, life.

What about Blockbuster?

There is but one video store left in the world under the blue-and-gold banner. As a rare creature, affection and nostalgia for Blockbuster has intensified.

Today the Blockbuster IP is owned not by any of the proliferating brand holding companies but Dish Network, which bought the company out of bankruptcy a decade ago. Dish had plans for Blockbuster once upon a time, but those went out the window years ago.

So what is Dish doing with Blockbuster? Not a whole heck of a lot. What could be done with the Blockbuster IP, and is it even still worth anything? I explored those questions in an essay out today. I put this question to several folks with some connection or interest in the brand and I'll put it to you too: What would you do with the Blockbuster name if you owned it?

Ben Unglesbee
Senior Reporter, Retail Dive
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