🏆 CCW #70 – Gold Standards Of Premier CBCs

Alexandra Allen shares 10 key tenets of premier cohort-based courses, based on her personal observations in Write of Passage.

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  Authentic core team, creating an optimal learning environment with great energy
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  Clarity on the end state, and using that to map the students' learning journey
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  Empathetic network of mentors, sharing their own experience as representative alumni
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  Focus on overcoming psychological barriers, addressing them alongside the craft itself
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  Abundant feedback system, promoting an active and iterative learning process
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  Seamless logistics, with a Course Director/Manager orchestrating a smooth experience
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  Clear expectations on cadence, gently pushing students out of their comfort zone
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  Being in the trenches with students, boosting momentum by participating in activities
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  POP Teaching Style, sharing personal stories, observations, and fun anecdotes
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  Built for enduring understanding, and off-boarding that sets students up for success

Check out Alexandra's article to learn more, including examples from Write of Passage for each point!

P.S. Subscribe to Alexandra's newsletter.

There's a TON of actionable advice in this 70-minute video from David Perell and Anthony Pompliano. I've tried my best to summarise it in a digestible format (still MUCH longer than my previous summaries)

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  Audience = the new currency
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  It takes time & effort—can you do it?
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  Persistence is the most important thing
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  Create as much "good enough" content as possible
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  Focus on one platform at a time
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  Listen & talk to your audience

Actionable ideas for Twitter

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  Create 10+ tweets a day
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  Use spacing, and punctuation
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  Lists increase virality
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  Links hurt virality
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  Reply to and engage with other tweets
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  Set up your profile / add relevant info
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  Don't just share links / summarise

Actionable ideas for Email

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  Be consistent
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  Give free value first
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  Don't be afraid to ask people to subscribe
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  Promote content before AND after publishing
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  Share passive links to your content in every email
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  Upsell, and ask your audience to help you promote

Actionable ideas for YouTube

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  Use the banner to explain what you do
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  Don't be afraid of asking people to subscribe
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  Don't forget SEO for your video within YT
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  Put passive links to your content in video descriptions
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  Create an "outro"—ask people to subscribe

Actionable ideas for podcasts

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  Persistence wins
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  Find guests with large audiences
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  Authors with new books = the perfect candidate
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  Record audio + video via Zoom
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  Use a good mic + lighting
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  Promote with micro content
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  Add transcripts + notes for SEO

Nate Kadlac "accidentally" launched a design workshop by following his curiosity and asking questions. Here's his accidental process:

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  Find something you're above average at
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  Add serendipity to your life
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  Adopt a beginner mindset by creating a human
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  Offer your above-average knowledge for $$$
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  Start writing and find your community
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  Build your curriculum
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  Host a beta workshop
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  Validate if you're having fun or not
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  Launch a less imperfect workshop

Check out Nate's article for more context, so you can apply his ideas to your own life. And, to find out about his 2-day Approachable Design workshop!