Evoke nostalgia to make potential customers more receptive.

Ah, the good old days. We all love to reminisce, and it has a positive impact on our outlooks. So get potential customers on your side by painting a picture of common memories.

Studies show that nostalgia reduces loneliness, boredom, and anxiety, while strengthening social bonds, and increasing generosity to strangers — all of which amounts to increased receptivity from consumers. Plus, mentioning the good old days can humanize brands and give a sense of being on the same team. So tell your story, share old photos of team members, use vintage design elements and filters, and evoke common memories in your marketing. Use phrases like "remember when" to immediately stimulate the reader's memory and build anticipation for what you'll say next. And have fun with it. Just make sure it will resonate with your audience and that you stay on-brand.