The Growth Newsletter - The Growth Newsletter #053
The Growth Newsletter #053
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1. Leverage TikTok creators for top-of-funnel acquisition Insight from Tactiq.io and Demand Curve.
A single TikTok collaboration video can go viral and generate millions of views and tens of thousands of new users for your app.
But that's unlikely to happen for you unless you understand how to work with content creators.
A few tips to maximize your top of funnel acquisition through TikTok creators:
Following these tips, Tactiq.io—a video meeting transcription tool—was able to generate 150,000+ new users on $1820 USD in spend.
This strategy works for some types of products better than others:
2. Create urgency with time and stock limits Insight from Demand Curve.
One reason why some ecommerce stores convert poorly:
Their products are too available—they're always for sale on site. And shoppers are always within a few clicks of buying from competitors.
Put another way, there's no urgency driving people to purchase now.
Urgency motivates action. Entrepreneur Marcus Taylor tested two versions of a landing page. One showed just the price of an offer, and another had a “time left to download” countdown just above the price. The conversion rate was almost three times higher for the version with the countdown.
Two ways you can increase urgency on your ecommerce site:
Don’t go overboard by using countdowns, stock limits, and “act fast” language. Nobody likes a pushy salesperson, even when that “person” is a piece of code on your website.
Bonus: If you run an ecom store on Shopify, check out our brand new playbook on Shopify conversion.
3. Create a microsite to increase top of funnel reach Insight from DBS Interactive.
Microsites can meaningfully increase web conversion. A microsite is a separate web entity from your main website that's created for marketing purposes. It usually has its own domain name and URL. Marketers generally use microsites to promote events and new products, often with more creative freedom than their main brand allows.
And here's the benefit. If you create something remarkable (fun, useful, or novel), it could get shared more than your main site otherwise would.
A few examples:
For better results, consider these best practices:
Brand new links Shopify playbook: We just released a new playbook covering how to launch a Shopify store that converts. There’s a lot of content out there about how you should sell on Shopify, so we decided to create a tactical guide on conversion best-practices.
We break down exactly how fast-growing startups structure their Shopify stores, covering:
Get the playbook here. . New landing page teardown: We're breaking down the methods used by the highest-converting webpages. We'll help you understand the copywriting decisions behind every section—so you can apply them to your startups and projects.
This week, we're breaking down Ahrefs. Learn how Ahrefs increases conversion by pushing visitors to read their educational content before having them sign up. Get the teardown here. . . Top product role: SuperLayer is hiring a founding product manager. You'll serve as the Head of Product, working with the leadership team to build and execute a product roadmap. Apply here.
Something fun
Want more growth tactics? We're giving away our entire back-catalog of tactics to folks who refer two friends to this newsletter. Here's your referral link to share: https://sparklp.co/385a143f. You can track your referrals here. We'll automatically email you the password-protected tactics page once you've referred two people.
Know any good CEO coaches? Founders often ask us for CEO coach recommendations. If you know a coach who you'd recommend, reply to this email and let us know. We read every reply.
Who's Demand Curve? We're who startups rely on for professional growth. We dive into your ads, funnels, landing pages and more. Take a look at our startup growth program. Or Bell Curve will grow your company for you. We've worked with clients like Microsoft, Segment, and Perfect Keto. Hire us here.
You can also apply for our advanced growth marketing Slack community. Come talk with the heads of growth of all major tech companies. If you enjoyed this, please consider sharing with a friend! If this was sent to you by a friend, get the next growth report by signing up here.
— Julian Shapiro, Nick Costelloe, Stew Hillhouse, Joyce Chou, and the DC team.
© 2021 Demand Curve, Inc. All rights reserved. 4460 Redwood Hwy, Suite 16-535, San Rafael, California, United States |
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Welcome to the Growth Newsletter
Tuesday, November 2, 2021
Here's what you can expect. The Growth Newsletter (Sample Issue) Hey, Julian here. This newsletter curates growth insights from Demand Curve's community. Here's a sample of what you
The Growth Newsletter #052
Tuesday, November 2, 2021
Email funnels, Amazon, SEO, and Reddit. The Growth Newsletter #052 Hey, Julian here. This newsletter curates growth insights from the Demand Curve Slack community. It keeps you up-to-date on
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