Product Collective - Know the data, know your customer

How to get insights from product analytics

Data can certainly help you understand your customers and make sure your product meets their needs. But data alone does not provide insights or make the necessary changes to make your product truly successful. You have to interpret the data that product analytics provides to determine what you should do with your product. These resources provide some insights into how you can do that.

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Geoff Sheppard, VP, Sales EMEA at Yellowfin sat down with Gary Fawcett, CEO at Skillsforge and Peter Williams, CTO at EmiratesHR to discuss the power of analytics to drive innovation.

Key Takeaways:

• How to get advanced analytics into your application
• Key challenges to implementing embedded analytics
• Developing analytics as part of your product roadmap
• Learnings from the C-suite

What is product management analytics? Product management analytics include data from digital products that reveal insights about the user experience, helping teams build better products. But product management analytics can only tell you what’s happening in your product—it can’t actually make changes. Harsh Patel describes product analytics and explains how to ask the right questions, track the right product metrics, and act on the insights.

(via @mixpanel)

The Amplitude guide to product analytics. The success and growth of any business depends on understanding who your customers are and what they expect from your product. Product analytics takes you to the next level in measuring product performance. It takes raw data and turns it into something meaningful, giving your entire team critical insights into the customer journey and digital experience.The folks at Amplitude break down what product analytics is, why you need it, and how to get started using it.

(via @Amplitude_HQ)

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Moviepass: The Sequel?

This may be an unpopular opinion, but I think that Moviepass got a bad rap. Personally, I loved Moviepass -- and certainly got good use out of my short-lived membership. Of course, it’s business model was severely flawed and was unsustainable. But let’s face it -- that’s 99% of tech startups, at first. Moviepass’s biggest problem wasn’t so much that it was unsustainable. It was more of a combination of it being unsustainable and immensely popular with users and severely underfunded (even in raising tens of millions of dollars). 

Alas, Moviepass did fail, though… and we even covered the story of Moviepass’s epic rise and fall in a previous episode of Rocketship.FM. 

But sometimes, an idea isn’t necessarily a bad idea. It’s just ahead of its time. And maybe the time for Moviepass is now. Because as its original co-founder just announced, Moviepass is back. Or should we say… it’s coming soon. 

Stacy Spikes, one of Moviepass’s original founders and executives, just bought the company back out of bankruptcy and is eyeing a sequel for the once-lauded company. If it does make its return, we probably shouldn’t expect the same unbelievable offering of $10/month for “all you can watch” movies at the theater. After all, it was Spikes who was against this unsustainable offering. 

But it makes you wonder about something. Sometimes, as product people, we have ideas for features or products that just don’t work out. So, we do what’s necessary and shut them down… and move on. But what if those ideas are simply ahead of their time? What if a few years (and a few tweaks later) those features or products would actually work out well?

It’s something to think about. As for Moviepass, I wouldn’t be shocked if it found its way back and served a smaller niche of an audience very well at some point. Maybe the right time is 2022 and beyond… not 2019. I guess we’ll have to wait for the sequel to find out for ourselves. 

Product analytics vs product experience insights: what’s the difference? Product analytics is hard data that helps you identify where your product is working and where it's falling short. But product analytics data doesn't tell the full story of the user experience (UX). Product experience (PX) insights help you connect the dots between what's happening and why it happens. The folks at Hotjar explain the differences between product analytics and PX insights and how you can use them together.

(via @hotjar)

How product analytics maturity feeds a product-led startup strategy The success of a product-led startup depends on having a crystal clear understanding of the value your product drives for users in the first place. And that depends on—you guessed it—having access to the right data. Hannah Maslar explains how a mature approach to product analytics can help your product-led startup succeed.

(via @OpenViewVenture)

19 Product manager analytics you need to know. Product managers are responsible for maximizing customer value, and they need to be able to understand their customers in order to do this. Product manager analytics helps them better understand how their products are being used so that they can make more informed decisions about future iterations and releases. Josh Fechter introduces 19 different great product manager analytics metrics and tools that you should know about if you're aiming for a position of responsibility at your company.

(via the-product-company)

Everyone's been talking about digital transformation. For those of us at organizations that need to go through a digital transformation — or if we're currently undertaking one — how exactly should we be approaching things? What will work — and what won't? How do we fully embrace going through a digital transformation as a product team?

We'll cover all of these questions, and more, with Ed Pederson — VP of Product at Kelly — who will share his experiences and approach to leading digital transformation at Kelly, a 75-year old global enterprise pioneering the future of work. You'll learn where they are on their journey, challenges and opportunities he's met along the way, and how you can take the next step as a leader at your organization. Plus, you'll have an opportunity to ask questions of your own!

• The Home Depot
• Atlanta, GA, USA

• The Home Depot
• Atlanta, GA, USA

• The Home Depot
• Anywhere

• The Home Depot
• Anywhere

• The Home Depot
• Anywhere