Sentient Octopuses, Thanksgiving Stories You Can Retell and Non-Obvious Black Friday Deals | Non-Obvious Insights #297

Dear Newsletterest,

Today, I'm grateful for all of you. It's Thanksgiving day here in the US and I deeply appreciate you spending your precious time with me every Thursday to read these stories. Thank you for the insightful commentary (and sometimes criticism!) of these ideas. And thank you for all your book recommendations for our Non-Obvious Book Awards announcement next week. The world needs more people who are open-minded enough to appreciate what everyone else misses. People like you. So most of all, thank you for doing the hard work of being that person. It is worth the effort. Now on to this week's stories! 

What If Spoiler Alerts Make Us Stupid?

What if spoiler alerts didn't exist? For many of us, this would immediately feel like a bad thing. In our world of time-shifted entertainment, it feel obvious that we need these warnings in order to unintentionally avoid spoiling a twist ending for ourselves. That's what I would have said too, but an article in WIRED this week helped me question that assumption:

"Good criticism should not cater to our childish fears of spoiled pleasures, with disclaimers and warnings and other acts of silly self-debasement. It should honestly evaluate a work of art in its entirety, and you can’t do that without talking about what happens. Besides, it’s not even clear that spoilers really do ruin one’s experience of art.

We know Romeo and Juliet do; doesn’t mean we skip the show. On the contrary, when the burden of plot is relieved, you’re free to observe the ways in which a story is told, the choices and foreshadowing and subtle manipulations: the things that make art truly artistic."


I'm not sure I agree with this argument, but it did get me thinking. How important is it to preserve the mystery of how things end in order to heighten our experience of it? A similar question came to mind this week as I read about Adele's insistence that Spotify remove the shuffle button from her new album so her fans would be compelled to listen to the songs on her new album only in the order she intended. Is she crossing a line or simply trying to preserve the artistic integrity of what she created? 

Shutterstock Publishes Their Predictions For 2022's Hottest Colors

Stock photography platform Shutterstock has crunched the data on the most popular images on the platform and has used those numbers to identify several new colors that will likely be trending in 2022. I can't resist a good color exploration, and this one also offers some cultural observations for why particular colors seem to be resonating for designers right now. Velvet Violet, Calming Coral, and Pacific Pink are all on the list. The Report also spotlights popular shades region by region across the world.  

United Kingdom Declares Octopuses, Squids & Crabs Are Sentient Beings

A recent report from the London School of Economics and Political Science found that creatures such as octopus, crabs, squids, and lobsters along with “all other decapod crustaceans and cephalopod molluscs” are capable of feeling “pain, pleasure, hunger, thirst, warmth, joy, comfort and excitement.” These are the criteria for sentience and so the United Kingdom is adding an amendment to its Animal Welfare Sentience Bill to recognize all of these animals as sentient creatures. For now, this bill will not impact any specific practices from the fishing industry, but it is a big victory for those who are fighting for more compassion in farming and better treatment for animals. 

The Upside Down Cranberry Sauce Label and Other Interesting Thanksgiving Stories To Share ...

One of the promises of this newsletter is to help you be more interesting. If you're headed to a Thanksgiving gathering today, you may be able to use a few interesting Thanksgiving themed-stories to share with friends and family. One that caught my attention this week was a fascinating explanation for why Ocean Spray prints the labels on their cans of Jellied Cranberry Sauce upside down ... because the air pocket that makes the sauce pop out of the jar tends to be at the bottom.

Reese's got into the holiday spirit with the "craptacular" (new holiday word!) invention of the Reese's peanut butter chocolate pie, which apparently is suggested to be cut into 48 slices and packs a whopping 7,680 calories. Of course, this is America so no one cares about that. The pie sold out two hours after they announced it.

On a more serious note, Thanksgiving is a holiday that does have a troublesome past as well. Many Native American groups currently see it as a day of mourning. We can all do better by learning about and celebrating Native American Heritage Month, honoring Native peoples and working to decolonize our Thanksgiving dinner. Finally, here's a link from an interview I did last year with dialogue expert Dr. David Campt with some helpful advice on how to talk to your more racist family members. Just in case you have one of those difficult conversations in your immediate future. 

5 Non-Obvious Black Friday Deals On Great Holiday Gifts

Tomorrow is Black Friday and so it seems everyone wants to sell you something. Still, some of it might actually be worth getting - so here's my roundup of the best deals I came across this week that I found worth sharing:

Even More Non-Obvious Stories ... 

Every week I always curate more stories than I'm able to explore in detail. In case you're looking for some more reading this week, here are a few other stories that captured my attention ...
How are these stories curated?
Every week I spend hours going through hundreds of stories in order to curate this email. Want to discuss how I could bring this thinking to your next event as a keynote speaker in person or virtual? Watch my new 2021 speaking reel on YouTube >>
Beyond Diversity Now Available!

My latest book is now available and explores what it takes to create a more diverse and inclusive world. The book features the voices of more than 200 amazing people and is co-authored by inclusion expert Jennifer Brown. Get your copy of the book today!

Get a FREE Excerpt >> 
Buy on Amazon >>
Want to share? Here's the newsletter link:
https://mailchi.mp/nonobvious/297?e=f7921ac548
The Non-Obvious Insights Newsletter features this week's most underappreciated stories, curated for you. | View in browser
Copyright © 2021 Influential Marketing Group, All rights reserved.
You are receiving this email because you signed up to receive weekly Non-Obvious Insights.

Our mailing address is:
Influential Marketing Group
1111 19th St. NW
Washington, DC 20036

Add us to your address book


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Older messages

2021's Best Inventions, the Truck Driver Shortage Myth and a Life Saving Advertising Idea | Non-Obvious Insights #296

Thursday, November 18, 2021

The most interesting and non-obvious stories of the week. Dear Newsletterest, It's mid-November and officially reading time for me as we get ready to make some announcements next month for our 2021

Will Smith and Beyond Diversity, TikTok Time Travel and Mr Wonderful's Terrible Job Advice | Non-Obvious Insights #295

Thursday, November 11, 2021

The most interesting and non-obvious stories of the week. Dear Newsletterest, It's a big week for me, and for Will Smith too. It turns out, the mega Hollywood star launched his book the same day as

Diwali Goes Mainstream, What Happened In Virginia and the Best New 2021 Dictionary Words | Non-Obvious Insights #294

Thursday, November 4, 2021

The most interesting and non-obvious stories of the week. Dear Newsletterest, Happy Diwali! This week is the Hindu Festival of Lights and you'll see a few stories inspired by the growing

Heinz Tomato Blood, Women Returning To Work and How To Get Into College | Non-Obvious Insights #293

Thursday, October 28, 2021

The most interesting and non-obvious stories of the week. Dear Newsletterest, It's hard to believe we're almost into November! This week I'm deep into college applications with my son,

Showing Censored Art, Learning Innovation From Package Design and a SXSW 2022 Announcement | Non-Obvious Insights #292

Thursday, October 21, 2021

The most interesting and non-obvious stories of the week. Dear Newsletterest, This has been a big week of announcements for me. The new trailer for my latest book is now out (see below) and SXSW just

You Might Also Like

94% of users mistrusted a site because of

Friday, April 19, 2024

Today's hack A study found that web design was 1466% more powerful than content when it came to mistrust A study found that web design was more powerful than content when it came to mistrust. When

Amazon, the everything spy

Friday, April 19, 2024

Also in today's edition: Saffron's Southern chill; Oil's fair in love and war ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

This is how you see success as an Affiliate Marketer

Friday, April 19, 2024

Are you an action taker who's ready to take back your financial freedom, location freedom, and time freedom? View in browser ClickBank Hey there - this is important. Please read this message from

🔍 Good Content vs. Bad Content: Chocolate Brands

Friday, April 19, 2024

And why new age brands will beat legacy brands. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Revealing one of the easiest niches I've found

Thursday, April 18, 2024

...and how I easily find hundreds of niche ideas like this ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

50% Off 3 Courses + Weekly Masterminds

Thursday, April 18, 2024

Hey Reader, EcomCrew Premium is home to hundreds of e-commerce sellers who have built 7- and 8-figure businesses. Through the years, we've provided useful resources and guidance to these

Anyone heard from Dick?

Thursday, April 18, 2024

Plus: Big tech may have reached its peak, and why all billionaires are a$$hats. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

This is the white-collar recession

Thursday, April 18, 2024

And the top six social media skills ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[Webinar] AI Bootcamp: Supercharge Your Social Workflow Today

Thursday, April 18, 2024

AI doesn't have to be daunting! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Get pumped about email testing (no really!), get a peek at what’s new in Litmus, and more

Thursday, April 18, 2024

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌