Marketing, revenue and growth case study for indie podcasters

2.1 mins to read · Your daily briefing for podcasting and on-demand, with 20,939 subscribers; issue #1175 · Subscribe to Podnews free; and join your peers in supporting us · Share on the web

Listener support is off the charts. But don’t sacrifice reach! Supercast is the subscription platform that provides 2-tap signup for all major players, including Apple and Spotify. Learn more

First look: The host of indie fiction podcast The Program ▸ has given Podnews readers the first look at his growth, marketing and revenue in 2021. A case study like no other, you’ll see his download figures, revenue, the effect Apple Podcasts promotion has on his show, the release of a soundtrack album, and his plans for the future. There’s something to learn here for every podcaster.
In the UK, the 2021 Audio Production Awards took place. The Production Company of the Year was won by Listen Entertainment; we link to all the winners.
Acast France shares data from its network in the country. It says Apple Podcasts users listen to three times the podcasts that Spotify users do. The company claims 16.2m plays in France during Q3/21.

Classifieds - your job or ad here

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Hiring Audio Editor (Full-time, Contract) — Kast Media is expanding our narrative production team to include an expert individual to mix and master weekly audio episodes.

OnlyPod Link is a new universal link service for your podcast, with a customiseable look and feel, and analytics. Here’s ours.
Podcast editing software company Hindenburg has changed the names of its products, reflecting their changed customer base. “Hindenburg Journalist PRO” is now simply “Hindenburg PRO” as one example. Software is also now available on a monthly subscription basis, as well as a normal buy-out price. (And, like many others companies today, there’s a Black Friday deal).

We took the time this morning to enhance our classified ad system. You can now swap ad copy, enjoy a clearer booking process, and more detailed receipts.

Moves and hires - with Pod People

Hiring production help? Enter Pod People — power your podcast with handpicked audio pros from around the world. Matchmaking is kind of our thing.

Podjobs, our jobs board, is free, and a great way to get new jobs into Podnews, too, below.

Tips and tricks

Acast has shared data and opinions about the perfect podcast duration. (Here’s our article on the same thing).

Podcast News - with Blue Wire

Over 170 podcasts from more than 75 blue-checkmark podcasters reaching 50 markets. See all Blue Wire shows

In Blue Wire's limited series WR1 ▸ presented by WynnBet, legendary NFL wide receiver Cris Carter interviews legends of the WR position as well as the next generation of superstars to understand what makes this position so unique, as so many personalities and stories come from outside of the hash marks. Guests include Julian Edelman, Adam Thielen, Mike Evans, Calvin Johnson, and many more.

The Animal Guide for Curious Humans ▸ is a new indie podcast about our relationship with the animal world and how we as humans can enjoy, revere and improve it. Hosted by Maureen Armstrong, it’s from Muskoka in Canada.

In Podland News ▸, James Cridland and Sam Sethi interview Lisa Laporte from TWiT, and Franco Solerio from podcast app Castamatic: as well as wondering what Spotify’s new relationship with Netflix is all about.