How to reach more of the right people with Instagram...

Feel like your Instagram content isn’t working so well, Reader? Read the first article for tips on creating an approach that works.

Wondering whether TikTok is the next big thing for your business? Read our analysis below.

This newsletter is brought to you by the Social Media Marketing Society.

How to Develop an Instagram Strategy That Works
Is your Instagram marketing underperforming? Want to reach more of the right people on Instagram? Discover the critical elements of powerful Instagram growth and nurture strategies and when to use each type of strategy.

TikTok Growth and How Marketers Are Responding
Thinking of using TikTok for marketing? Need some data to help persuade yourself or your boss that TikTok is worth pursuing? Explore insightful data on TikTok and how both users and marketers are responding to this growing platform.

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NEWS YOU CAN USE

• Facebook adjusts social issue ad requirements to exclude products + services.
• Ability to add music to Instagram feed posts now being tested.