Growth Bite: Use content upgrades to increase opt-ins

It's more likely that people reading your blog will opt in with their email addresses if you give them something highly relevant in return. Ditch that too-general lead magnet and create "content upgrades" for your highest-traffic articles. Content up

Use content upgrades to increase opt-ins.

It's more likely that people reading your blog will opt in with their email addresses if you give them something highly relevant in return. Ditch that too-general lead magnet and create "content upgrades" for your highest-traffic articles.

Content upgrades are lead magnets that are specific to a piece of content — they act as highly-relevant add-ons to what is being discussed. And they are far more effective than the more general lead magnets that are so often reused across multiple articles. In fact, according to Bryan Harris of Growth Tools, they consistently get signup rates as high as 20%. And Brian Dean of Backlinko saw an increase of 782% (0.54% to 4.82%) site-wide. So if you'd like to get more opt-ins, consider creating content upgrades for your highest-traffic articles. Bryan recommends a few simple types: checklists, resource guides, how-tos, and case studies. Make sure each content upgrade is highly relevant to the corresponding article. Then put multiple CTAs into the article at relevant spots — don't wait until the end. And explain why the content upgrade is valuable and relevant. This is ideal for those who have consistent traffic coming to one or more articles.

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🗞 What's New: The $1K/mo AI that explains code

Tuesday, December 14, 2021

Also: Boxed and canned wine > bottled? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Growth Bite: Decrease churn by offering BNPL for annual subscriptions

Monday, December 13, 2021

Afterpay recently announced buy-now-pay-later (BNPL) for subscriptions in the US, opening up a big opportunity for SaaS companies. Give customers a BNPL option to increase annual subscriptions and

Top Milestones: What's new in Raport app?

Sunday, December 12, 2021

Top milestones for the week from your fellow indie hackers. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: This anonymous founder hit $1M ARR

Saturday, December 11, 2021

Also: Fractionalization democratizes ownership. Here's how! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Growth Bite: Offer discounts on unusual holidays to boost conversions

Thursday, December 9, 2021

Don't fight for attention over the more popular holidays — make your promotions stand out. Increase conversions by offering discounts on unusual (or made up) holidays. A [recent study](https://

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