How much money you need to buy ads on Joe Rogan

And, data showing Anchor users are deserting Apple Podcasts
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  • Want to advertise on Joe Rogan’s podcast through Spotify? The minimum spend is $1 million, according to Ashley Carman in The Verge. Her article suggests buying podcast advertising is changing and becoming more impersonal; that dynamic ads have less value for advertisers, and as you’ll read from the links in our show notes and newsletter, podcast publishers are becoming greedy.

  • Do Anchor podcasters find it too hard to get into Apple Podcasts? The Podcast Index’s Dave Jones reports that “726,234 Anchor feeds in the index do not have Apple iTunes IDs”. The company stopped auto-submitting podcasts to Apple in June, resulting in a significant slow-down for Apple numbers. (Earlier this year, Buzzsprout told us that only 60% of their shows have bothered submitting to Apple).

  • Neon Hum has announced its second annual podcast editors’ bootcamp, and are looking for aspiring storytellers from underrepresented groups to apply. One graduate will be given a staff editor position at the conclusion of the course, which starts in March.

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The Official Yellowstone PodcastThe Official Yellowstone Podcast has partnered with Podcast Ad Reps for ad sales. The show, currently in season 4, launches a new origin story next week called 1883. The show features guest appearances with cast and crew members. - read more

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