Product Collective - 🏆The best of the year pt 2

Favorite Posts of the Year - Part 2

While we love to point you to great resources from across the Product Management web, we’re also pretty proud of the posts we publish right here on Product Collective. With that in mind, here are some of our favorite posts to wrap up our 2021 roundup.

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21 Best product management podcasts for product managers in 2021. Product managers are in an exciting position – we’re constantly looking for new ways to deliver value to our customers in ways that move key metrics and are viable to the business. You have to collaborate with several stakeholders throughout the organization, including your direct product teams, support teams, and executive leadership. While there can be rewarding moments through all this, there are also a lot of challenging moments. In those times, it’s helpful to have somewhere you can go for advice. Bill Ryan identifies 21 product management podcasts you can turn to for any type of advice you’re seeking.

The two “A” words every researcher, designer and PM should know. Kristen Berman and Lindsay Juarez introduce attribution and affective forecasting errors and explain how they can influence researchers, designers, and PMs. Kristen and Lindsay explain how these behavioral design concepts impact your approach to designing products.

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Earlier this week, I was going through that good ol’ infinite scroll that Twitter ropes you in with. As you can imagine, I saw a mix of Omicron fearporn, political barb-trading, regurgitated Web3 posts, and thankfully, a smattering of pictures of people’s children visiting Santa Claus. (The latter made me feel a little better.)

But then, something stopped me in my tracks. There was a political post, which was sure to start a firestorm of back-and-forth replies. But Twitter had embedded a message into the post. The message read…

Some conversations can get heavy

Don’t forget the human behind the screen

I give props to Twitter for this one. It’s true that we’ve seen countless stories about how social platforms are all about engagement. And arguments and debates fuel engagement much more than agreeable posts. In fact, we’ve covered this recently on Rocketship.FM. 

But here, we see what we all really need – empathy – built into the product. 

Yes, it’s just a small request that Twitter is making. But it’s something. Maybe it will give somebody a little pause before they engage in that Twitter battle that… let’s face it… really isn’t going to add any good into the world anyway.

But I also hope this can inspire us all beyond the Twitter feed as well. Look, the Holidays can be a stressful time for so many people. Especially these days, when all we see in our newsfeed is just… depressing. 

So this holiday season, whether it’s the other side of your Twitter reply, the restaurant takeout kiosk, the retail store counter, or in line at the grocery store… please don’t forget the human on the other side.

New product development process: 2021 NPD guide. Creating new products can be a fascinating journey – both for start-up Founders and Product Managers alike. Some succeed where others fail – but what sets those apart who go on to launch successful products? Monica Viggers takes a look at the new product development process steps that can set you off in the right direction.

Product manager vs. project manager: 6 Differences & similarities. There's bound to be confusion when you have two jobs with the same abbreviation and similar-sounding titles. When you compare product manager vs. project manager, you’ll find there are some significant differences as well as essential similarities. Kent McDonald took a look at those two job descriptions along with some information to consider when deciding whether you should have both job titles in your organization.

What is product adoption: How to measure + examples (2021 guide). Product adoption is not something that companies can afford to ignore. After all, it’s not profitable to build a product that no one is willing to purchase. You need loyal customers that regularly use your product, and product adoption can help you find those customers. Sara J. Nguyen takes an in-depth look at product adoption and shares some examples of how companies have influenced product adoption.