Finimize - 💸 NFTs really can make you money

Hi Reader, here's what you need to know for December 22nd in 3:13 minutes.

☕️ Finimized over a cappuccino at Cafe Wander in Glasgow, Scotland (🌥 3°C/37°F)

Today's big stories

Nike reported better-than-expected results despite factory shutdowns
Our analyst has laid out two strategies that can actually make you money from NFTs – Read Now
American chipmaker Micron reported better-than-expected results

Just Beat It

What’s Going On Here?

Nike put its signature swoosh to use earlier this week, as the world’s largest athletic brand crossed “reporting better-than-expected results” off its remaining tasks for the year.

What Does This Mean?

Nike had a lot on its plate coming into last quarter, including hefty production delays after a Covid outbreak shut its Vietnamese factories – yup, the ones that makes about half of its shoes. That really hurt its Asian sales: in China, for example, Nike brought in 20% less revenue last quarter versus the same time last year.

But don’t feel too sympathetic: Nike still managed to get enough goods to the US to meet strong demand, so revenue in North America – the company’s biggest market – grew by 12% last quarter. Mix in that the athletic giant continued to distance itself from discount-happy wholesale partners – pushing more sales through its own channels instead – and you’ll see how revenue from direct sales grew by 9% last year. All in, then, overall profit jumped by a better-than-expected 7% last quarter versus last year, and investors sent Nike’s shares up 3%.

Why Should I Care?

The bigger picture: Nike’s ticking off the metaverse.
Looks like Nike wants a run at the fast-growing metaverse: the company announced last week that it had bought virtual sneaker company RTFKT. And since digital goods cost a lot less to make than physical ones, this could signal the start of a highly profitable revenue stream for the company – and one that isn’t affected by supply chain issues either.

Zooming out: China’s losing pace.
Nike’s not the only company seeing lower sales in China: data out last week showed that Chinese retail sales grew by less than expected last month, adding to worries that the world’s second-largest economy is slowing down. But this might help: the country’s central bank cut an important interest rate earlier this week, and since banks use it to price their loans, that could help boost spending and reinvigorate the economy.

You might also like: Here’s how the metaverse could transform the fashion industry.

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Analyst Take

How To Actually Make Money From NFTs

Reda, Analyst

What’s Going On Here?

NFTs – unique digital assets hosted on a blockchain – have skyrocketed in popularity over the last year.

And investors have flocked to the market, not least because they believe they can achieve big gains by purchasing NFTs and selling them later for a profit.

But a new study shows that only a small portion of participants reap most of the gains.

These successful NFT investors have two different strategies, depending on whether they buy them from creators during the minting process or from other users via a marketplace.

And if you dig deeper into what they’re doing, you can replicate their successful NFT investing strategies.

So that’s today’s Insight: the two investment strategies that can actually make you money from NFTs.

Read or listen to the Insight here

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