Good morning. Yesterday, former Twitter CEO Jack Dorsey took on the foundations of “Web3,” the buzzy name for blockchain-based projects that aim to produce a new iteration of the internet, criticizing its “incentives” as captured by the venture-capital establishment.
Today’s issue also touches on the foundation of Web3, but from a different perspective—the environmental impacts of the Ethereum blockchain, which most Web3 projects are based on.
In today’s edition:
⛓ Proof-of-stake Cultivated-meat funding
—Grace Donnelly, Dan McCarthy
|
|
Francis Scialabba
If you’ve spent any time online in 2021, chances are you’ve heard the term “Web3” tossed around with increasing frequency.
That’s because there’s a fast-growing movement to build the next iteration of the internet—hence “Web3”—based (mostly) on the Ethereum blockchain. Enthusiasts say Web3 will usher in a new internet era where individual people can have more control over their data and experience and corporations could have less power. And while skepticism of Web3, and crypto more broadly, comes in many forms, one of the biggest criticisms is around its environmental footprint.
But, at least for Ethereum–based projects, that could soon change.
Currently, the annual carbon footprint of Ethereum transactions is comparable to the entire country of Norway, but a planned update could result in about 99.95% less energy consumption, according to the Ethereum Foundation.
How it works
Ethereum is decentralized, meaning that unlike a bank or other financial institution there is no one entity overseeing transactions. Instead, every computer within the network must agree on the record of transactions in order to keep the system secure. To achieve this, blockchains use a consensus mechanism.
Like bitcoin before it, Ethereum 1.0 was founded on a consensus mechanism called proof-of-work (PoW).
- PoW requires that individual computers within the network solve extremely complex math problems to create a new “block” and validate the transactions within it.
- The owner of the computer is rewarded in crypto for participating.
- This process is called “mining,” and it is energy-intensive by design—the need to use a large and costly amount of computing power deters individuals from tampering with the blockchain.
Proof-of-stake (PoS) is a different method to maintain consensus and the integrity of Ethereum.
With PoS, rather than contributing their computing power to performing complicated calculations, validators put up a portion of their own cryptocurrency tokens, creating an individual “stake” in keeping the ledger accurate. The penalty of losing those tokens if they try to mess with Ethereum’s security replaces the massive energy use as a deterrent, and thereby protects the system without generating as much greenhouse gas emissions.
What’s next: Buterin initially expected it would take about one year to implement PoS, but it’s more complex than a PoW model and transitioning the world’s largest smart-contract network to a new consensus mechanism while maintaining its stability is incredibly difficult.
The change—which is tied to a fundamental part of the blockchain’s security–was supposed to take place this year, but in early December it was pushed to 2022.
Click here to read the full story.—GD
|
|
Been hunched over your computer lately, shoulders up under your ears as you try to untangle the latest hiccup in your IT system?
That’s probably leading to some painful knots...and we’ve got the perfect solution. Right now, Electric is offering a free Theragun Mini to any IT decision-maker at a US–based company with 15-500 employees, just for taking a qualified meeting.
Electric’s IT support means you don’t have to waste time troubleshooting IT issues on your own...or spend time icing your neck to recover from the stress-induced stiffness.
They’ve got 130+ experienced IT specialists currently supporting 600+ companies, with 33,000+ end users. That’s a lot of people who no longer have to book weekly massages.
With proactive security standardization across devices, apps, and networks, plus lightning-fast, chat-based support, Electric can deliver 105% ROI, per Forrester’s Total Economic Impact report.
Click here to get started with Electric.
|
|
Future Meat Technologies
If you’ve been paying attention to this newsletter, you know that this year has been a breathless march of records for venture funding.
Add another to the list: Future Meat Technologies, an Israel–based startup, just raised a $347 million Series B—the biggest-ever funding round for a cultivated-meat company.
- With the funds, the company will build out a 13,000-gallon production facility in the US, where it’s still waiting for regulatory approval.
- Future Meat is working on lamb, pork, chicken, and beef products based on cells harvested from already-slaughtered animals. Unlike other cultivated-meat startups, its tech doesn’t rely on stem cells.
Cultivated meat is buzzed about for its potential environmental benefits compared with traditional meat production, and because it can be a more health-conscious and less-cruel alternative. But it’s yet to be produced and sold at scale.
Back in June, the company opened what it claimed to be the world’s first “industrial” cultured-meat production plant. The facility has the capacity to produce the equivalent of 5,000 hamburgers each day. At the time, Future Meat CEO Ron Kshuk called the facility “a critical enabler to bring our products to shelves by 2022.”
Zoom out: This isn’t a one-off deal. This year alone, US–based startup Eat Just—which was first to market with cultivated meat—raised $267 million to scale its meat division. And Aleph Farms, another Israeli lab-grown-meat startup, raised $105 million.
Looking ahead: Meat consumption is not going to rapidly shift to lab-grown products overnight, if it ever does. McKinsey predicts cultivated meat will be a $25 billion industry by 2030, making up just 0.5% of the world’s meat supply. And some critics are skeptical the industry will ever be able to scale in a meaningful way.
Click here to view on-site.—DM
|
|
We’ve got the gift that keeps on giving for every marketer in your life. Download Marketing Brew’s 2022 Marketer’s Calendar and win the holiday season. It’s got all the dates you need-to-know (plus a few we threw in to make your content planning more interesting). You'll thank yourself later! Download your calendar here.
|
|
Unsplash
Stat: Just 0.01% of bitcoin holders control more than a quarter of all the currency in circulation.
Quote: “All of our transformational leaps in observational astronomy are enabled by making ever larger pieces of glass, right?”—Astrophysicist Grant Tremblay, ahead of the James Webb Space Telescope’s launch.
Read: Climate-tech VC experts reflect on 2021 and share predictions for 2022.
Hackers are shaking in their boots. Because although their cyber attacks have gotten frequent ‘n’ feisty, Citrix’s intelligent, zero-trust approach to security still expertly protects your organization’s users, data, and apps in our ever-changing world of work. Learn more here.*
*This is sponsored advertising content.
|
|
-
China’s EV makers are looking to sell more cars in global markets.
-
Airlines prepare for potential flight restrictions as new 5G service comes online in January.
-
Oracle is buying Cerner, an e-health records vendor, for $28.3 billion—the database company’s biggest acquisition to date.
-
Kneron, a San Diego–based chip maker, raised $25 million to break into the AV market.
-
Scientists have now studied the first full samples from asteroids in space.
|
|
On this day in 1882—just three years after Thomas Edison invented a way to manufacture them—electric bulbs were used to light a Christmas tree for the first time.
The vice president of Edison’s electric company, Edward Johnson, decorated the tree in his home with the novelty of electric lights. Traditionally, candles had been used to illuminate Christmas trees, which posed a fire hazard.
This holiday season, you can control strings of smart lights with an app or voice commands.
|
|
Catch up on the top Emerging Tech Brew stories from the past few editions:
|
|
No such rechargeable roller-coaster exists, likely because most roller-coasters don't even have a power source.
|
|
Written by
Grace Donnelly and Dan McCarthy
Was this email forwarded to you? Sign up
here.
|
ADVERTISE
//
CAREERS
//
SHOP
//
FAQ
Update your email preferences or unsubscribe
here.
View our privacy policy
here.
Copyright ©
2021
Morning Brew. All rights reserved.
22 W 19th St, 8th Floor, New York, NY 10011
|
|