Latest marketing trends in consumer packaged goods

 
 
 
 
 

The Latest Developments in CPG Marketing  

 

Wariness toward in-store shopping has accelerated the need for stronger e-commerce and DTC strategies from CPGs, with poor online experiences becoming big deal breakers for consumers. At the same time, CPGs have found themselves at the center of calls to promote diversity and inclusion on both the marketing and product fronts.

In this Trendline, discover the innovative ways that CPG leaders are navigating this space, with insights such as:

  • How Hot Pockets joined Gen Z gamer culture through Twitch Bits
  • How PepsiCo is harnessing data to help retailers increase sales
  • How Mars measures the emotional impact of video ads using AI
 
 
 
 
 
 

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5 Ways to Improve Digital Marketing This Season

Thursday, December 23, 2021

Explore the strategies, last-minute insights, and optimizations that can help you supercharge sales into 2022 in this on-demand webinar. 5 Ways to Improve Digital Marketing This Season For retailers,

Accelerate your omni-channel strategy in 2022 [eBrief]

Wednesday, December 22, 2021

Learn how to modernize your tech stack for activation. Transform Your Business. Realize Sustainable Growth in 2022. Changes in consumer shopping behaviors and expectations are leaving retailers with no

Dec. 22 - A Pea in the Pod opens new concept | Indochino to launch womenswear

Wednesday, December 22, 2021

A Pea in the Pod opens concept stores in Chicago, NYC; The $500M question: Destination XL's Harvey Kanter and Ujjwal Dhoot; Indochino to launch into womenswear; Nike, Etsy's mobile apps were

Dec. 22 - TikTok Tests New 'Re-Post' Option to Boost Distribution of Clips

Wednesday, December 22, 2021

TikTok Adds Live-Stream Intros to Better Facilitate Engagement; LinkedIn Launches New Campaign to Highlight the Importance of Representation in the Workplace; Messenger Adds New Group Effect for NYE,

Dec. 21 - YouTube Adds New Updates to YouTube Studio App, Bringing it More Into Line with the Desktop Version

Tuesday, December 21, 2021

Meta Publishes New Trending Gift Guide Based on Facebook Marketplace Activity; 7 Benefits of Content Curation [Infographic]; What Are NFTs? Mapping the NFT Ecosystem [Infographic] Dec.​ 21,​ 2021 Sign

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