Latest marketing trends in consumer packaged goods


The Latest Developments in CPG Marketing  


Wariness toward in-store shopping has accelerated the need for stronger e-commerce and DTC strategies from CPGs, with poor online experiences becoming big deal breakers for consumers. At the same time, CPGs have found themselves at the center of calls to promote diversity and inclusion on both the marketing and product fronts.

In this Trendline, discover the innovative ways that CPG leaders are navigating this space, with insights such as:

  • How Hot Pockets joined Gen Z gamer culture through Twitch Bits
  • How PepsiCo is harnessing data to help retailers increase sales
  • How Mars measures the emotional impact of video ads using AI

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