Data: podcasts 'resonate with diverse audiences'

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First look: Nielsen say that podcasts are resonating with diverse audiences, in a new set of data from the Nielsen Podcast Buying Power service. Podcast listening among younger Hispanics has doubled over the last three years, while Asian Americans prefer technology and business podcasts, the report says.
The HISTORY This Week ▸ podcast is the first to be adapted into Russian. Produced by Yekaterinburg’s Venture Media, the podcast, locally called Stories About Us, is available as an exclusive on the Megogo platform.
Want to promote your podcast? Be known as experts in your field - the hosts of the Popcorn Podcast ▸ appeared on Australian TV in a five-minute segment to talk about what to watch in the cinema over the holiday period - on Channel 9s A Current Affair.

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Who owns who in podcasting? Evo Terra and Anne Baird keep this list up to date with the latest acquisitions.

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Leila Fadel has been announced as a host of NPR’s Up First and of Morning Edition. She currently works for NPR in Los Angeles; she’ll move to DC.
Claudine Ebeid has joined The Atlantic as Executive Producer of Audio. She joins from The New York Times and NPR.

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Shared on Twitter by Clare Vaughan, The Soundtrack Show ▸ is a “joyous explainer of how film soundtracking works and the emotional impact of music in film, told in a fully sincere and warm manner The Soundtrack Show is lovely (listen from the start for a primer)”

Shared on Twitter by David Eagle himself, The David Eagle Podcast ▸ featured, back in April, a “big highlight that’s too good to edit down for the end-of-year episode: my chat with the wonderful Boff Whalley from Chumbawamba.”

Shared on Twitter by Adam Ure, Finding Natasha ▸ is “the tale of how Jake Warren tracks down his mother’s longlost friend from a very different Soviet Russia. Very beautiful”.

Shared on Twitter by Gyles Brandreth, Something Rhymes with Purple ▸ features co-host Susie Dent “introducing me to a new word to describe this limbo time between Christmas and the new year - the merrineum”. (Isn’t that the bit between your… and your… ?)