Use a GIF as your email profile image to boost your open rate.

Inboxes are crowded these days. Make your emails stand out by using a GIF as your email account's profile image.

Adding a profile image to your emails improves click-throughs. And using a photo of yourself, as opposed to your logo, is often the best way to go. But you can even take it a step further. Alex Garcia of Marketing Examined uses a GIF of his face, and the unexpected movement in a recipient's inbox draws the eye while making his emails more recognizable. That means more people opening and reading what he has to say. You can create your own GIF with tools like Giphy or Canva. Then head to your Google account, click your profile image, and upload the GIF.