Humble Headbands & Attacking Fintech Startups 🎩

View this email in your browser
Attack Target: Startup Funds 

Startups and small businesses worldwide are being cyber-attacked by BlueNoroff - a prolific North Korean state-sponsored group. 

The aim: to siphon funds from organisations. 

The attack campaign has been running since 2017 and is mostly targeted at FinTech startups in China, Hong Kong, India, Poland, Russia, Singapore, Slovenia, the Czech Republic, the U.A.E., the U.S., Ukraine, and Vietnam. 

According to a new report published by blockchain analytics firm Chainalysis, the attacking group has been linked to at least seven attacks extracting almost $400 million worth of digital assets in 2021 alone, up from $300 million in 2020.

How they do it: 

  • The attackers subtly abuse the trust of employees working at targeted companies by posing as businessmen or VCs and sending them a malware-laced “business files” with remote surveillance functions. 
  • They use the malware surveillance program to then monitor financial transactions of the compromised users and steal their cryptocurrency.
  • Should a potential target use a Chrome extension like Metamask to manage crypto wallets, the adversary stealthily moves to locally replace the main component of the extension with a fake version that alerts the operators every time a large transfer is kicked off to another account.
  • In the final phase, the malware injects a malicious code into the target computer to divert funds and essentially drain the target account in one move. 

Once North Korea has gained custody of the funds, they begin a careful laundering process to cover up and cash out through mixers to obscure the trail.



Richie Rich Can Stand To Lose A Bit

In the last year and a half, central banks pumped trillions of dollars into financial markets to save the economy, yet much of that has ended up lacing the pockets of billionaires. Oxfam International in its recent report "Inequality Kills" noted that the wealth of the world's 10 richest men more than doubled to $1.5 trillion from $700 billion from March 2020 to November 2021. That's a rate of $15,000 per second or $1.3 billion a day. 

According to Oxfam's calculations, a one-time 99% windfall tax on the gains of these 10 richest men would be enough to manufacture COVID-19 vaccines for the whole world. There'd also be enough to fund other public-work projects, such as universal healthcare and social protection, while still leaving these men $8 billion better off than they were before the pandemic.



Talk To The Brain 

If you had more data on your brain waves, heart rate, sleep, and other bodily functions, would you be able to better optimize the machine that is you?
Can we use technology to provoke experiences that will make people lastingly altruistic? If we democratize spiritual insights so they become accessible faster to lots more people — not just those who can afford to spend decades meditating in a cave somewhere — can that help our species evolve?

Muse is a neurofeedback tool for training yourself to regulate your brain waves and maybe know yourself a little better. 

Neurofeedback, as research shows, has the potential to help people struggling with conditions like ADHD and PTSD. And Muse is one of several startups now selling neurofeedback devices. At $245 a pop, its headbands are already accessible to consumers at stores like Walmart or Best Buy.

The aim: to make you a more enlightened version of yourself. 

How does it work:

  • You start by placing the headband on your forehead. 
  • Its built-in EEG sensors read your brain waves as you meditate. Some brain waves are associated with focused attention and others are associated with mind-wandering and stress 
  • Muse’s algorithm picks them apart in real time and gives you different warning signals on the phone app depending on what your mind is doing. For example, when your thoughts are racing, your phone will play loud rainstorms. That’s your cue to go, like, ‘Oh shit! I’m thinking about the grocery list again! Back to meditation!’ When your thoughts are calmer, you hear quieter weather. And when you manage to sustain a deep calm for a while, you hear the rewarding sound of birds chirping.
It’s a classic “Pavlovian-type reinforcement,” meant to encourage your brain to remember the feel of this tranquil mental state and return to it over and over.


Shorts ⏳
New Photo-Sharer in Town - Locket, a live photo-sharing app hit the top of the App Store charts last week. 

Google's Weekly Tests - Google has asked workers going to U.S. offices to get weekly molecular Covid tests.  

No iPods for Kids - A school employee stole 3,000 Apple iPods earmarked for Native American kids, faces 18-months in prison. 

Funds For Training - Masters, the startup app that lets you train with some of the world's most famous athletes, received a $2.7M seed round funding.  
 
A Tax that Works - Quebec imposed an additional tax on the unvaccinated 13% of the population. And it's working. 

Used Undergarment for Soldiers - Norwegian military asked conscripts to return their underwear, bras, and socks when their service ends due to supply problems.

Fast & Furious IRL - A 19-year old hacker claims he could remotely hack into and drive more than 25 Tesla cars worldwide due to a software flaw in the company’s systems.
Stash Recommends: Tools to Explore
🏦 AurigaA fully integrated fintech solution offering services that enables banks to provide consumers with the ultimate “bank in their pocket” experience. 

🏗 HerokuHeroku is a platform as a service (PaaS) that enables developers to build, run, and operate applications entirely in the cloud.

👩‍💻 App AnnieThis is the standard for app analytics and app market data, giving you one easy-to-use platform for running every stage of your app business.

☎️ Casengo: A customer service and help desk software with live chat, email, WhatsApp and Facebook Messenger.


 
Twitter
Facebook
LinkedIn
Copyright © 2021 StartupStash, All rights reserved.

Drop us a line:
hello@startupstash.com






This email was sent to you
why did I get this?    unsubscribe from this list    update subscription preferences
StartupStash · Yirmiyahu 43 · Tel Aviv 62747 · Israel

Older messages

Warehouse Clubs & The Cost of Ads 📦

Tuesday, January 11, 2022

Plus, 33% businesses want you to get shot View this email in your browser Ain't No Rest For Startups on Instagram During the pandemic Instagram has been essential to helping some small businesses

A Dirt Empire, Pivot & Millennial Millionaires 💩

Tuesday, January 4, 2022

Plus, Not your next-door brick and mortar anymore View this email in your browser Brick and Mortar to Online Stores Many small businesses had to adapt to survive during the pandemic. But adapt how?

Pop-up Offices & A Better World in Decades 🌎

Tuesday, December 28, 2021

Plus, it's time for the bests and weirdest of the year View this email in your browser Your Office Can Be Wherever You Want It To Be Just weeks before the 2020 global lockdown, the handful of

City Farms, Ends, Trends & Xmas 🌲

Tuesday, December 21, 2021

Plus, a Christmas Special View this email in your browser Growing Food Indoors In the last year and a half, office spaces have become more and more defunct - either due to lockdowns or permanent shifts

The Search for Money, Starting-up & Female CEO 🔍

Tuesday, December 14, 2021

Plus; The Uberization of Gigsters View this email in your browser The Search for Money and Starting-up You're never as honest as you are with your search engine. A look at people's Google

You Might Also Like

#214 | Startup themes for 2025, Palantir for Health, & more

Sunday, January 12, 2025

Jan 12th | The latest from Cowboy, Bowery, Matrix, Khosla, Homebrew, Maveron, and others ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

This weekend side project makes $16K/month

Sunday, January 12, 2025

Starter Story Sunday Breakfast ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

How to build your product team from scratch, attract top product talent, go multi-product, and more | Rohini Pandh…

Sunday, January 12, 2025

Rohini Pandhi on building beautiful products in "boring" industries ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🔴 [Last call] 24 hours left to join the biggest ecomm challenge ever

Saturday, January 11, 2025

Don't miss your opportunity to finally launch your dream ecommerce business. Hi Friend , This is it—less than 24 hours left to join the Make Your First Shopify Sale 5-Day Challenge! If you've

💼 $16K/m with a ChatGPT wrapper

Saturday, January 11, 2025

Simple Job Interview Assistant ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What’s 🔥 in Enterprise IT/VC #428

Saturday, January 11, 2025

The truth about building in AI according to Sam Altman - "there is no one at all who can tell you exactly how it should be done" ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

My 2024 year in review

Saturday, January 11, 2025

​ Howdy! ​ Happy New Year! Today, I'm finally sending you my annual review. (A little later than I'd hoped!) For over a decade now (eleven years!), I've been writing these annual reviews.

🗞 What's New: Here's why you should be watching startup movies

Saturday, January 11, 2025

Also: A false YouTube strike and a PR nightmare ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🚀 Relativity Valuation Plummets

Saturday, January 11, 2025

Plus Ligado Networks bankruptcy, United Airlines accelerated Starlink timeline, Q1 earnings, and more! The latest space investing news and updates. View this email in your browser The Space Scoop Week

⏰ 48 hours left - the #1 reason an ecommerce venture fails

Friday, January 10, 2025

Don't risk your time and money—learn how to find and test winning products. Hi Friend , Less than 48 hours left—so please pay attention. Here's a hard truth: 90% of ecommerce stores fail. Not