The value of the hybrid role designer/developer

Hey 👋,

Not much to say today, so let's jump directly to the good stuff.

I want to highlight the value of having a person with both development and design skills in the team.

In my opinion, there are two options (not necessarily exclusive) to ensure good collaboration between design and engineering:

• Hire a hybrid role.
• Put a set of processes to ensure a smooth collaboration between designers and developers.

There are many articles with suggestions on how to improve the collaboration between designers and developers. Here, I’d like to list a few of them and explain why the hybrid role can be so valuable.

It’s interesting to see how most of the suggestions focus on communication between the teams. That seems to be the main source of conflicts between design and engineering teams.

Initial discussions

For example, a common suggestion is a kick-off meeting with designers and developers. This initial discussion should focus on processes rather than content. On how the collaboration should happen. For example:

• Design and technology constraints by frameworks or libraries used in development.
• Naming conventions.
• How to show state, interactions, and animations in design components.
• Which tools to use for the collaboration
• How to manage assets (for example, pngs or svgs)

Not a Linear Process

These initial discussions mean involving the development team from the beginning of the design process. Considering design and development as different phases is wrong.

The term “handover” encourages a culture where designers feel like their job ends at Figma.

Design - Frontend - Backend

(Almost) Everybody agrees that frontend and backend are not different phases, then why is design considered another phase?

The relationship between design and frontend should be the same as frontend and backend.

Focus On Outcomes, Not Outputs.

Some design teams think their job is done when they hand over the mockups to the development team. Instead, the design team should focus on the final user’s experience. That means owning and helping along the whole process.

That also means that design should be involved during development. Many questions on implementations, edge cases, reusability opportunities can arise at this stage, and having a designer to help with the decision means better decisions.

If the component in production is terrible, a perfect mockup doesn’t help anyone.

Faster and reusable development

In the current times, developers are more expensive and hard to find than designers. Therefore, it makes sense to spend more time in the design phase to speed up the development process.

But, to design components that are faster to develop, designers need to understand how the components are implemented, either by asking a developer or knowing it themselves.

Code maintainability, reusability, and extensibility should start at the design stage.

All Together

Let’s review the summary of better collaboration topics:

• Initial discussions
• Not a linear process
• Design - frontend - backend
• Focus on outcomes, not outputs
• Faster and reusable development

What role better represents all the previous topics than a hybrid designer/developer?

In the end, it’s not about one or another process. The important is always to have a smoother and deeper collaboration between designers and developers. A hybrid role ensures collaboration because there is a nexus that understands both sides.

Having a hybrid designer/developer in the team ensures the nexus between design and development.

As stated at the beginning, teams have two choices:

• Hire a hybrid role.
• Ensure the processes for a good collaboration.

Obviously, having this hybrid role in the team does not mean that we don’t need any processes for collaboration. But the processes appear naturally instead of imposed. Therefore, the collaboration flows smoother and is focused on the needs.

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Don't hesitate to reach out to me if you have any questions or see an error. I highly appreciate it.

And thanks to Elina, Bernat and Miquel for reviewing this article 🙏