Sea Group’s org chart, Bukalapak’s CEO change demystified

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The Checkout 🛒

Welcome to The Checkout! Delivered every Thursday via email and through the Tech in Asia website, this free newsletter breaks down the biggest stories and trends in ecommerce. If you’re not a subscriber, get access by registering here.
Hello there

The new year is here, and we’re back to talk about all things ecommerce.

During the holidays, I had time to browse the Shopee app almost daily. In Vietnam - where I’m based - the influence of the shopping platform’s parent firm, Sea Group, is astonishing.

Shopee is so popular among local consumers that “find it on Shopee” has become a catchphrase. ShopeeFood, which is a rebrand of local food delivery player Now (bought by Sea Group in 2017 for US$64 million), is in a head-to-head battle with GrabFood. Similarly, Garena, Sea’s digital entertainment arm, has been among the top game developers and publishers in the country for about a decade.

The name Sea Group might not ring a bell with end consumers, many of whom are already part of its thriving ecosystem. But that’s not an issue. The company has been known for quietly making moves in different segments, conquering markets at a speed that puzzles everyone.

In 2009, the group’s co-founders - Forrest Li, Gang Ye, and David Chen - operated Garena out of a shophouse in Singapore. But besides the trio, who else is steering the wheels of the current Sea Group empire?

For this week’s The Big Story, we have diverged a bit from our usual approach. My colleague Budi Sutrisno maps out Sea Group’s key decision-makers in our org chart. How do they fit into the company’s ambitions, which evidently stretch far beyond Southeast Asia?

Meanwhile, Bukalapak, one of Shopee’s local rivals in Indonesia, has reshuffled its leadership team. Our reporter, Aditya Hadi Pratama, analyzes the implications of its CEO’s sudden resignation to join the government just months after the ecommerce firm debuted on the public market.

-- Huong (Hanoi, Vietnam)

THE BIG STORY

 

Org Chart: The people helming Sea Group


Image credit: Timmy Loen

We look at the captains leading Sea Group as the firm makes major moves in digital banking and in markets like Latin America and Europe.

THE HOT TAKE

 

What’s behind the resignation of Bukalapak's CEO?


Former Bukalapak CEO Muhammad Rachmat Kaimuddin (fourth from left) / Photo credit: Bukalapak

Here’s what happened:

Muhammad Rachmat Kaimuddin, the CEO of recently listed Indonesian ecommerce major Bukalapak, submitted his resignation letter to the firm on December 28.

He immediately joined the Indonesian Coordinating Ministry for Maritime and Investment Affairs as a special advisor.

Bukalapak has nominated its chief operating officer, Willix Halim, to become the company’s new CEO.

Here’s our take:

“My long-term goal was to join an organization that can make an impact on society by doing good, and I really like what these guys [Bukalapak] are doing.”

“My vision is to build a strong foundation for Bukalapak so it can become a ‘phoenix,’ a company that can last for 100 years or longer.”

Those are statements from Kaimuddin when he was appointed as the chief executive of Bukalapak in late 2019, replacing the company's founder Achmad Zaky. On top of that, he also pledged to make the company IPO-ready, a feat he was able to accomplish.


Bukalapak headquarters in Jakarta / Photo credit: Bukalapak

Kaimuddin's two-year stint as Bukalapak's CEO was fairly short. Median CEO tenure globally is around five years, according to PwC. His resignation took place only months after Bukalapak went public as well.

Similar to other tech companies, Bukalapak implemented a dual-class share structure in the beginning. However, as the company set to go public early last year, it abolished the classification and converted its stock to common shares.

The Indonesian Financial Services Authority (OJK) didn't allow a company with multiple voting shares to go public until late last year, after Bukalapak launched its IPO.

This means Kaimuddin's 0.1% share in Bukalapak only gives him a small influence over the company. Halim, the newly nominated CEO, has the highest number of shares in Bukalapak compared to the company's other C-level executives, but he still doesn't make the top five shareholders overall.



Many tech companies in Indonesia, such as Gojek, Tokopedia, and Traveloka, have raised several funding rounds that have diluted their founders’ shares. Without voting shares, a founder or CEO would be more easily removed if his or her leadership is questioned by other shareholders.
 

Stability in question?

Bukalapak's share price plunged 6% to 424 rupiah (around US$0.03) per share after the news of Kaimuddin's resignation was released. But it surged back to 500 rupiah on January 4 after the company announced its investment in Allo Bank's right issue process.

In Q3 2021, Bukalapak reported US$33.8 million in revenue - a 58% jump compared to the same period in the previous year - following an acceleration in its online-to-offline business, Mitra Bukalapak. The company’s operating loss for the nine months of 2021 also narrowed by 13% to US$84.9 million.

See also: Bukalapak’s financial performance in 8 charts

Bukalapak’s cash position grew from US$191 million in Q2 2021 to 23 trillion rupiah (around US$1.6 billion) at the end of the quarter, following the firm’s public listing.

If the funds are used effectively, the company can pursue other business lines. Since its IPO, the firm has expanded to or invested in the blockchain, digital bank, and bookkeeping sectors.

Despite its management reshuffle, the company’s share price will be safe as long as Bukalapak can continue to perform. That's why its next financial report will be crucial.

-- Aditya (Jakarta, Indonesia)

 

NEWS YOU SHOULD KNOW

Check out Tech in Asia’s coverage of Asia’s ecommerce scene here.
 

1️⃣ Sea Group plans to increase the voting rights of CEO Forrest Li and reduce that of investor Tencent. Its ecommerce arm Shopee is aggressively expanding across the globe, including a hiring spree in South Korea. Meanwhile, Tencent plans to sell US$3 billion worth of shares in Sea Group.
 

2️⃣ ShopUp, which primarily serves Bangladesh’s small merchants, has raised another US$34 million after pulling off South Asia’s largest series B round in September. Check out our previous deep dive on the company here.
 

3️⃣ China’s livestreaming sector is under intense scrutiny after the government last month imposed a staggering US$210 million fine on a top influencer.
 

4️⃣ India business-to-business firm Udaan has closed another US$250 million in funding via convertible notes and debt. The company might go for an IPO in the next 18 months.

FYI

 

1️⃣ RedMart’s revenue revives after year of stagnation



The pandemic has boosted the revenue of Lazada’s grocery delivery arm RedMart by nearly 50%, with revenues reaching US$307 million in the financial year ended (FYE) March 2021. The company had been integrating into the Lazada app in Singapore since the start of 2019. Will this rise be enough for RedMart to reach net profits soon?

That’s it for this edition - we hope you liked it! Do also check out previous issues of the newsletter here.

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In the meantime, if you have any feedback or ideas, feel free to get in touch with Terence, our editor-in-chief, at terence@techinasia.com.

See you next week!

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