5 resources to maximize your impact with social media

5 Ways To Create Better Buyer Personas With Social Media Data

To create an effective marketing, sales or social strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social data.

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How To Measure the True Impact of Social on Your Business

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout.

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Why Your Entire Team Needs Access to Social Business Intelligence

The intelligence you can garner from social media doesn’t just make a brand, it grows a business. Getting the most value from social business intelligence starts with the ability to access and act on it quickly.

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40 Unique Ways To Use Social Listening To Make An Impact

Download this guide to learn about 40 unique listening examples and real-life use cases across industries that will help inspire your own listening efforts and holistically influence your organization.

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