JANUARY 25, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs. Each edition is packed with the latest news, strategies, and tactics, plus inspiring creator stories and exclusive education, all to help you create, grow, and monetize better.

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Good morning. We want to give you $1,000*.

How? Just refer 5 new subscribers to The Tilt before midnight EDT on Friday, January 28, and you’ll be eligible for the $1,000 USD in $TILT coin drawing.

Share to win!

Your unique link: https://www.thetilt.com?rh_ref=1c5f8ff0

Or share via Twitter, LinkedIn, Facebook, or email.

*Contest only available to subscribers in North America and Europe.

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Features in this issue (view online):

• Full Tilt: Operating in a Web3 World​
• Entrepreneur: Travel Content Business Relies on Sponsored Content ​
• Stan: Shameless Self-Promotion Success​

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You've heard the term “Web3.” But what does that mean? More importantly, how can entrepreneurs and creators take advantage of it?

The internet is being steadily rebuilt on a foundation of cryptocurrency and blockchain technology. The result is a slow-motion overthrow of entrenched financial interests such as Wall Street, Silicon Valley, and central banking. Expect pushback.

Through a form of cryptography, it transfers control and decision-making from a centralized organization onto a distributed network. It allows the loosening of the stranglehold that companies and governments have over everything from information and intellectual property to the creation of money. Among the highlights for creators:

Tokens: Blockchain-based smart contracts have created new currencies, new asset classes, and new forms of property. They are secured by math rather than law. Content creators can now be empowered by a type of cryptocurrency called social tokens. Creative folks can essentially issue a currency tied to their community.

Monetizing: Social tokens or coins enable creators to build and reward their community and compensate themselves. Such coins can also be used to tip creators for their content. This option creates something far better than "likes" for creators – actual money.

Now, creators don’t have to rely on ads to monetize their content; they can monetize directly from creator coins and indirectly from their audience donating coins to them.

Finance: Rather than joining a bank, in Web3, you are the bank. You can access financial products directly through a digital wallet – no need for any asset managers. Assets will move to digital coins that represent equity. Compliance will be built-in due to the technology.

Artists, writers, and other creators already are paid in real time, with royalties flowing directly to digital wallets. Web3 makes it possible to create new assets that are hard to define, such as the never-ending tickets introduced for The Tilt’s CEX event.

And more: At present, blockchain shows exactly how it will shape new forms of property, asset creation and organizations. Non-fungible tokens (NFTs) have emerged as a way to turn items of value into investments. Decentralized autonomous organizations (DAOs) are being created where investors make the decisions and most likely don’t know each other, such as the ConstitutionDAO that recently came together to bid $40M on a rare copy of the U.S. Constitution. If anything, Meta’s (formerly Facebook) pivot to the metaverse has proven big money is already shifting towards virtual-world assets.

Regardless of how things develop, Web3 is the future of the internet. The term sounds simple, yet the changes this convergence of innovative technologies, such as decentralized data networks, artificial intelligence, and open-source programming will bring are massive. The opportunity is too.

– Marc Angelos

What was Web 1.0, 2.0, and why does Web3 present conflict and strange bedfellows, read the longer story.​

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Entrepreneurs: Matthew and Karla Bailey

Biz: Must Do Canada​

Tilt: Making the most of Canadian travel experiences

Primary Channel: YouTube (74K)

Other Channels: Website (80K monthly), newsletter (50K), Instagram (18.1K), Facebook (16K), Twitter (4K), Pinterest (54.3K monthly views)

Time to First Dollar: Few months

Rev Streams: Website ads, YouTube ads, sponsored content

Our Favorite Actionable Advice:

• Make a pitch: Don’t just ask brands to do deals; create a pitch tailored to what your content business will provide and how they will benefit.
• Create around your strengths: Must Do Canda isn’t just one person’s perspective. It’s a collaboration between a husband who is native to the country and a wife who is a non-native but living in Canada.
• Publish regularly: The duo publishes a structured newsletter every Wednesday so their audience knows when and what to expect.

– Bonnie Azoulay

All the Story: To learn more about how this traveling couple got started, how big sponsored content is, and more, check out the longer story.

Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.

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Caught on … YouTube​

“Growing a successful YouTube channel in 2022 means getting monetized and getting more subscribers to build your community.”

– Roberto Blake​

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Maya Washington set out to answer this question: What would happen if I shamelessly self-promote myself for 365 days?

Back in 2012, the then New York City-based photographer, writer, and actress committed to tweeting 10 times a day, publishing four blog entries a week, creating three daily Tumbles, uploading three Instagram posts, and doing one YouTube video a week.

After that first year, she slowly turned from promotional to lifestyle content, uploading videos on fashion, beauty, health, fitness, and the latest tech gadgets to her 1.2M subscribers and 276K Instagram followers. Months ago, she began creating content with her partner Max on their shared YouTube channel (37.3K) in his home country of Sweeden.

​Why we’re a Stan: As Maya’s self-promotion garnered traction, she cleverly turned it into a brand that combines her original experiment with her lifestyle content – Shameless Maya.

– Shameyka McCalman

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• ​A Worthy Content Curation Technique (Content Inc.)
• ​It's a Web3 Food Fight and We Want In … (This Old Marketing)
• ​Going It Alone: Taking Your Next Step as a Creative Entrepreneur (Arts Hub)
• ​It’s Time for U.S. Businesses To Offer a Four-Day Workweek (The Guardian)
• ​3 Cold-Calling Secrets From Sara Blakely, Founder of Spanx (Entrepreneur)

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Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Marc Angelos, Bonnie Azoulay, Shameyka McCalman, and Don Borger.

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