Kids Wanting To Be Influencers Isn't A Bad Thing

My friend Jason Falls on his Winfluence podcast (episode 21) talked about how grownups shouldn't laugh and dismiss kids' desires to become influencers.

Jason points out in the episode that a lot has changed in the last couple of years and letting your kids explore their creativity online and gain a following has become more accepted and even a viable business model.

I understand it to some degree, being an "elder" millennial myself, but it does take time to get one's head around the idea and accept that the times are changing.

Jason writes in the show notes:

An online content creator, or influencer if you will, is a skilled craftsperson whose earning potential in today’s world far exceeds that of most of the jobs these kid’s parents have. To laugh at them and dismiss that career path because we think it’s short-sighted and foolish, only exposes us as being short-sighted and foolish.

This really hit home for me. My 9-year-old son wants to share his Minecraft escapades on YouTube. He also wants to blog and, for a moment, wanted to do a podcast.

I'm all about him creating and wanting to share it with the world. But the "elder" part of my millennialism kicks in and really wants him to do something more traditional. Granted he's only nine and isn't, as of now, allowed to post on YouTube. But eventually that's going to change and I guess I'll have to be down with it.

What do you think? Hit that reply button and let me know your thoughts!

Web Finds Of The Week

Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns

You don’t need to spend hundreds of hours doing research. There are only four questions you really need to answer to get started.In this interactive session,...

YouTube

• Sparktoro holds office hours monthly on Crowdcast and then posts them on YouTube. The latest was about how to turn visitors into buyers with customer research and good copy. Amanda Natividad of Sparktoro does a great job with this interview. Make sure you have a notepad handy because you'll need it.

15 Marketing Trends to Try in 2022, According to 70 Marketers

Our network’s marketing trend forecast: more TikTok influencer campaigns, more SEO for voice search and more pets in ad creative — among other things. Is you strategy ready for the new year?

•Kelsey Donk

• I was doubtful when I first clicked on this article. I mean how accurate could these trends be for 2022? Well, going through them, I predict, and you can hold me to this, that most of these trends will come true. I especially like the one about fact checking becoming cool again. Thank goodness.

Is your marketing getting a little better each year? That’s not enough.

Are you doing a little better each year? Marketing iteration may be a path of obsolescence.

{grow} by Mark Schaefer•Mark Schaefer

• It wouldn't be right not include Mark Schaefer in this weeks web finds. Mark is right that iterating slowly with your marketing is going to make it so your competition, who is iterating quicky, leaves you in the dust. This is a quick post with actionable advice. A must read.

35 Lessons from 35 Years of Newsletter Publishing — CJ Chilvers

My first newsletter was about ninjas in 1987. I was 12. Since then, I’ve been obsessed. I’ve created small newsletters for my own projects, and big newsletters for corporations. What ties them all together? Probably hundreds of things, but I’m lazy, so let’s start with 35. I won’t lie — most of th

CJ Chilvers•CJ Chilvers

• An interesting post from a person who has been doing newsletters for mor than 35 years. It's a quick read and well worth your time. CJ breaks down why newsletters work and why they are a good medium to reach people.

Is Podcasting Just a Form of Busking? Certainly Not! - Jason Falls

Tanner Campbell challenged Jason Falls to a social media throw down to debate whether or not podcasting is a form of busking. Falls responds.

Jason Falls

• So, podcast by the hilarious and extremely knowledgeable Jason Falls is in response to another funny and very smart podcaster Tanner Campbell. It all started with a Twitter poll that I put out asking "Is Podcasting A Form Of Busking." So this "mock" throw-down is my fault. Both of them weighed in on different sides on Twitter, they both took to the podcasting airwaves to debate it. What ensued is nothing more than amazing audio. Here's a link to Tanner's pro-podcasting-is-busking episode, I'd suggest listening to this first then Jason's. Ugh! What have I done? 😜

Networking for Introverts, Shy and the Socially Anxious

Over the years I’ve built a world-class network of some of the world’s greatest leaders. I went from someone who couldn’t talk, faced severe social anxiety every day to step outside of my comfort zone, be able to be myself, and truly change my life.

LinkedIn•Mark Metry

• I'm not an introvert by any stretch of the imagination, but I do have some social anxiety, which always seems to perplex me. Mark Metry, is a very well known networker and mental health advocate on LinkedIn. In his latest LinkedIn newsletter he gives some great advice on how to network in a post 2020-world.

Marketing Quote Of The Week

Podcast Of Note

Another great show on the Marketing Podcast Network is Marketing With Empathy with Sara Panus. Like most podcasts on the network, Sarah's show is about... wait for it... marketing. But it's her energy and enthusiasm for the topics she covers that makes the show great. You know how people say you can tell when people are smiling by the way their voice sounds? This is the case with Sarah, she's definitely smiling throughout the show. Sarah covers so many marketing topics, you're bound to find stuff in each episode you want to listen to. Give it a listen. Like always, you'll be happy you did.

What do you think of this issue? Don't be shy. Hit reply and let me know!

Until next week (or sooner if something pops up 😄)

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