Happy Tuesday, everyone. It’s Super Bowl week. Come for the football, stay for the commercials: Even workplace productivity software ClickUp has a spot, which imagines the Founding Fathers using it to track changes to the Declaration of Independence. This week in Forbes Careers: --A big week for apologies 😟 --Fewer 🚿, no 💄: Personal hygiene hits a hiccup with work from home --Why workplace romance policies still matter, even after two years of remote work💘 Everyone seems to be apologizing. President Joe Biden said he was sorry for his hot-mic insult. Virginia Gov. Glenn Youngkin said he regretted what he called an “unauthorized” Twitter swipe from his team to a teen. Joe Rogan said he was sorry for his use of the n-word in past podcasts. And Spotify CEO Daniel Ek apologized to staff over the racial slur controversy as the streaming service’s P.R. crisis continues. Or at least, they made an effort to apologize, some better than others. Biden’s apology to Fox News correspondent Pete Doocy was quick—a critical ingredient to a successful apology, writes Forbes contributor Bruce Weinstein. The teen swiped at by the Youngkin account, who had volunteered in Democratic politics, tweeted that the governor did not condemn what happened. Meanwhile, some observers annotated Ek’s apology, calling it a “classic non-apology apology.”
Good apologies have traditionally taken full responsibility, experts say. Writing about a similar controversy from last year involving Netflix, Forbes contributor Davia Temin said when people only say “I’m sorry you feel that way,” it’s “unsatisfying.” And business professor Paul Argenti, who I chatted with Monday, says he thinks there’s a “pattern” of leaders trying to have it both ways. “You’re trading off the legal issues and the issues you face in the court of public opinion,” says Argenti, who studies communications at Dartmouth’s Tuck School of Business. “When you see people using that strategy, they’re trying to tread a line.”
Yet even if the definition of what’s seen as a “good apology” hasn’t changed, communication pros say the practicalities of it have. In a country as divided as ours, some will see a half-apology as the right call, while others will find it lacking. “In any discussion today it’s almost impossible to make everyone happy—and apologies are the same,” Temin shared with me in a conversation for this story. “People are more calculating in who their audiences are—and speaking to their audience—as opposed to just speaking their truth.”
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