How to Make People Listen, the Origins of Rick Rolling, and a Big Gorgeous Content Strategy Deck
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How to Leverage Influence, 1000+ Creative Case Studies, 4 Nonfiction Writing Principles
Friday, February 4, 2022
View this email and the newsletter archive in your browser 10 stories we've enjoyed this week Illustration by Abelle Hayford - Work with them Hi All, I've been writing this newsletter for
5 Audience Needs, the Banality of Genius and a Really Useful Story Template
Friday, January 28, 2022
View this email and the newsletter archive in your browser 10 stories we've enjoyed this week An animation of a nacho being dipped into some sticky sauce or cheese. Gif by Marylou Faure - Work with
How to Say 'No', Mick Jagger's Dancing and Museums and Coffee Shops Setting the Tone of Voice
Friday, January 21, 2022
View this email and the newsletter archive in your browser 10 stories we've enjoyed this week Gif by Egle Zvirblyte - Work with her Hi All, Last year we launched First Draft - pro-bono consultancy
The Genius of Wordle, a Great Storytelling Exercise and Examples of Smart Marketing Copy
Friday, January 14, 2022
View this email and the newsletter archive in your browser 10 stories we've enjoyed this week Illustration of black woman wearing orange round glasses and an orange top and skirt. The shirt has a
The Most Effective Content Formats in 2021, Worry as a Form of Craft and the Greatest Slogan That Never Was
Friday, January 7, 2022
View this email and the newsletter archive in your browser 10 stories we've enjoyed this week Three illustrations of a woman with a white afro. Her head is popping out of the top of an ice cream
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