Failory - Here's How to Build in Public

Hey — It's Nico.

This is issue #3 of this 4-email series covering Unconventional Customer Acquisition Channels. This week I wrote about Building in Public.

On October 30, Pieter Levels, Founder of Nomad List and Remote OK, tweeted:

The tweet immediately blew up, and Pieter replied to it with a link to the startup he was working on.

3 days later, the startup had:

• Been visited by 54k users.
• Made $20k in paid revenue (and +$122k in expected revenue from the entire process).

This is the magic of Building in Public.

What is Building in Public? BIP consists of building a company or product and transparently sharing the behind scenes of how you do it.

Founders generally share their wins, struggles, learnings, anecdotes, and business metrics.

This newsletter is brought to you by Tappollo:

​In this article, I go over:

1. How did Building in Public surge (analyzing the first open startups: Buffer and Ghost.org).
2. The 5 reasons why you should build your startup in public.
3. 20 examples of founders building their businesses in public.
4. 10 different types of content founders generally share when building in public.
5. Market-Founder-Channel Fit: How to find which channel to build in public on.
6. The 6 most common channels used by founders: Twitter, LinkedIn, Newsletters, TikTok, Niche Communities and Streaming Platforms (with examples for each one).
7. 4 reasons why startups that used to be transparent, have stopped being so.

​Here's my 3,000-words guide on how to Build in Public.​

That was all for this 3rd issue.

Here are last weeks' issues in case you missed them:

• 1st issue: Programmatic SEO Guide​
• 2nd issue: Side-Project Marketing Guide​

Last week I asked you whether you preferred this newsletter format or the old one. The new one won, but I'll keep experimenting with the newsletter information and design in the following weeks.

Lastly, here are my top 3 readings of the week:

• ​Wordle's Growth Loop: You've probably heard lots of times about the game Wordle in the past weeks. This article analyzes the engineering behind Wordle's virality.
• ​Nathan Barry's 2021 Review: Nathan is the founder of ConvertKit, the ESP I've used to send you this email. He wrote an awesome yearly review about his business and life.
• ​How to Create High-Converting Content: "Traffic is nice, but sales are better". This articles discusses how to properly design your blog structure and create a content strategy to turn more readers into customers.

That was all for this week. I hope you enjoyed today’s guide and thee three curated resources.

Cheers,

Nico