The new NFT sensation | The Super Bowl's financial winners | AC Milan's transformative new stadium

Plus: Biogenesis' mastermind says MLB's anti-doping efforts are still in the dark ages

Pro Football

Stan Kroenke won the Super Bowl just six years after moving the Rams back to Los Angeles, the latest gamble that has paid off for the billionaire. As tough as the loss was for the Bengals, Joe Burrow may still come out a winner with a marketing windfall—if he wants it. And while Mattress Mack made headlines with a $9.5 million losing bet, he's not complaining: The furniture seller generated more than $20 million in business off a related promotion.

Baseball

As baseball's lockout raged on, commissioner Rob Manfred made the dubious claim that investing in an MLB club would net worse returns than the stock market. One point of comparison: The average MLB team has appreciated 700% over the past 20 years, with the S&P 500 at 160%.

The mastermind behind the Biogenesis performance-enhancing-drug scandal that rocked MLB nearly a decade ago says the sport's current drug-testing program is beyond antiquated.

Olympics

Benjamin Alexander started skiing just six years ago, at age 32, but the former DJ and wealth manager became Jamaica's first alpine skiing Olympian thanks to a loophole that lets more countries participate in the Games.

A successful Olympic outing can produce a huge social media payoff. Here's how.

Soccer

New data from FIFA shows transfers in women's soccer generated a record total of $487,800 in the January window, a 57.3% increase from a year earlier.

Golf

The pandemic golf boom has helped all retailers that stock clubs, apparel and accessories necessary to hit the links, but with its pace of sales growth, PGA Tour Superstore has been lapping the field.

Cricket

The cash flowed at the Indian Premier League's flashy mega-auction, where ten teams bid for the services of 600 players, several of whom scored seven-figure paydays.

Sports Business

A tech company that helps sports leagues, teams and broadcasters monetize highlights has raised $100 million in a funding round that included the owners of the Cavaliers, 76ers and Dodgers.

Azuki, an NFT collection featuring anime-like "skateboarder" characters, did $300 million in transactions in its first month. One of the key players is well known in the esports world.

Featured Story

AC Milan CEO Ivan Gazidis is touting the $1 billion stadium his club plans to build with Inter Milan as "transformational" for Italian soccer. It may even help close the gap between Serie A and the English Premier League. "This is a necessary step," Gazidis tells us. "If we don't build stadiums in Italy, we know what the future will be."

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Upon Further Review

Six NBA All-Stars are making a combined $234 million off the court this season. See the NBA's most marketable All-Stars.

The Last Word

“That happened, but I still have a lot left to do.”

Julia Grosso

Julia Grosso scored the penalty kick that gave Canada Olympic women's soccer gold at last year's Tokyo Olympics, but she doesn't want her career to be defined by that one glorious moment. Read more about the newly professional Grosso's soccer journey.