Hi Reader,

Lob is the leader in direct mail automation, enabling marketers and mail operations teams to drive dramatic increases in campaign ROI.

They partnered with Comperemedia, the world’s leading marketing intelligence research firm, to produce the 2022 State of Direct Mail report.

Based on a survey of 170 enterprise marketing leaders who send over 500M mail pieces per year, this report showcases how your peers are leveraging direct mail today and planning to use software to optimize their campaigns tomorrow.

When you download this report, you will gain valuable insights to optimize your team’s omnichannel strategy in 2022:

• Utilize hyper-personalization and trigger-based direct mail to significantly improve response rates
• Use direct mail to increase the ROI of your acquisition and retention omnichannel campaigns by 27%
• Increase time to value by 150% with direct mail automation