Save Our Happy Place - 🌎 Take Simple Climate Action
Hello there sport! Welcome back to Save Our Happy Place, your weekly pop of environmental and climate activism. Are you ready for some football? No? Me neither, but we are here to help you navigate the environmental impact of significant cultural moments. This week we are diving into America’s favorite pastime… advertising. A Kick-Off for Sustainability Advertising: SuperBowl LVI Has Its MomentThe Touchdowns and Fumbles of Media & ClimateIn the U.S. alone advertising and public relations are an estimated $148.8 billion industry with an estimated $485 million of that going towards the annual NFL Superbowl alone, America’s most-watched broadcast with 100 million annual viewers. The first “green” Superbowl ad ran in 2005 for Kia, and it has taken the 17 years since then to really see an uptick in climate-oriented ads. With 2021 showcasing four green ads, 2022’s Superbowl was up over 100% with nine green ads. As Superbowls ads can be a reflection on where we are as a nation, this is an important and celebratory shift to note. It is also important to note the influence advertising can have on the climate movement. Yale Climate Communication conducted a study that shifted Republican views on climate change and its seriousness up 16 percentage points through targeted advertising. With that kind of influence, it is worth holding companies accountable to speak on climate change and uplift the dialogue through pointed advertising and marketing efforts. On the other side of the coin, Edelman and other advertising/ public relations giants can shape the narrative around the climate crisis by helping oil companies like Chevron produce exceedingly deceptive advertising or governments overstate their efforts and successes. Who Showed Up for the Planet at the Super Bowl?With almost all car companies bringing out electric fleets this year, it is no surprise that the majority of green advertisements at the Super Bowl belonged to automobile manufacturers including BMW, Polestar, Chevy, Kia, and my personal favorite General Motors, with its throwback to Austin Powers’ Doctor Evil needing to save the planet before he can take it over. And in case you are worried about how to charge your new EV, the Wallbox EV Charger had a delightful puppy-filled commercial. Two non-automobile companies showed up to play including Liquid Death canned water inciting a #DeathtoPlastic and Salesforce’s applaudable use of their tremendous advertising budget on a call for you to join #TeamEarth. Call On the Media to Do Better By the PlanetTake Climate ActionElevate Creatives That Do Not Support Fossil Fuels
Demand Cable Companies Take Disinformation Off the Air
Support Better Climate Media
Some Rays of SunshineThe Headlines We’re Happy to SeeMass Media Edition
Magnify Your ImpactShare the Save Our Happy Place Newsletter with a friend. Support Save Our Happy PlaceIf you enjoy making waves against climate change with us, please consider supporting our efforts by donating through Patreon. Volunteer with UsIf you would like to contribute to Save Our Happy Place or volunteer your time & skill set, please let us know. |
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