3-2-1: Meta Images, Pasta Playlists, Copywriting Tips

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Hey — It's Harry.

Hope all's well.

I think this might be my last newsletter for a little bit. My heart is telling me to move to the middle of nowhere and finish that course I promised.

I shall keep you updated. Enjoy a good issue.

Three short examples

1/ My favourite “Meta Images”

Your ”Meta Image” is the image that appears when you share a link online. It's the most important image you make.

Before I launched Copywriting Examples I spent a full day on mine. 402,000 viewed it in 24 hours. 30x more people than went to my website.

Here are three ways to make yours better.

1/ Don't write a title. Tease the content.

2/ Don't show your product. Show your product in action.

3/ Don't show a logo. Show the transformation.

2/ Barilla's pasta playlist

January 2021. Italian pasta producer Barilla created Spotify playlists that are the exact length of time it takes to cook different types of pasta.

• 330,000 Spotify followers

• 140 media placements

• 2M views on TikTok

Don't get so strangled by data that you forget to have fun.

3/ Neiman's magazine ads

I've been chatting to the owner of a decorative concrete company.

Each month they pay $600/mo for an ad in a local magazine that gets sent to 7000 wealthy homes in Georgia. Last 3 months they've made $75,000 from these ads.

Don't complicate marketing. Fish where the fish are.

Two Copywriting Tips

1/ How to write a memorable line?

Twist a familiar line.

h/t Uncle Bernbach / Vikki Ross for the AA image

2/ If you want something to be remembered...

Put it in a sequence of three.

One Favourite Tweet

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Thanks to Ahrefs for sponsoring. I rely on them to grow my search traffic.

I'll be back soon — Harry

P.S. — Song of the week

P.P.S. — My pal Dave wrote a book. I've just started it. It's good.

Enjoy the newsletter? Please forward to a pal. It only takes 10 seconds. Writing it takes me 10 hours.

New round here? Welcome. Marketing Examples here. Copywriting Examples here. Join the newsletter here :)

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3-2-1: Meta Images, Pasta Playlists, Copywriting Tips

Older messages

3-2-1: Coke, Arc'teryx, Copywriting Tips

Marketing Examples #065 — Free razors, Taylordle, and Copywriting tips

Marketing Examples #064 — Ben Foster, Signal's ads, and Copywriting Tips

Marketing Examples #063 — Backlinks, direct sales, and copywriting tips

Harry's Newsletter #062 — A fresh start

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