Social Media Today - Jockey sees 37%+ return on ad spend YoY

Jockey embraces the shift to digital by elevating the shopper experience with a customer-first approach to personalization using first-party data across email and paid media channels.

Bluecore’s native integration and partnership with Criteo enables the Jockey team to seamlessly extend their targeting capabilities for key customers in display advertising by leveraging first-party data and dynamic AI-powered audiences. This allows them to not only reach new customers but to re-engage existing customers by predicting what each shopper wants to see next. 

By unlocking the power of first-party data and centralizing audience targeting across owned and earned channels, Jockey was able to: 

• Increase return on ad spend by 37% year-over-year
• Increase return on ad spend by 109% within 2 months
• Increase conversion rate by 36%

Bluecore, Inc.
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