💭 A Brief Discovery of Personalization Maturity Model

💭 A Brief Discovery of Personalization Maturity Model | Issue #8

By Esat from Experience Stack • Issue #8 • View online

Hey there from another issue of Experience Stack Newsletter 👋

Last week, we talked about Omnichannel Personalization.

Although omnichannel personalization is something every company wants, it’s not an overnight job. To provide this level of personalization, there are steps to take.

That’s why this week is all about Personalization Maturity Model.

In the following part, you’ll read the why, what, and how of personalization maturity.

Last but not least, you can take the personalization maturity assessment to see where you stay with your personalization activities.

Let’s dig in!

Importance of Understanding Your Personalization Maturity Level

You might be familiar that personalizing the customer experience is essential for your business, and personalized experiences provide excellent returns.

Great!

But, how to start?

Personalization platforms come in different shapes and sizes, depending on the sophistication level of personalization you need.

The question of when and how to start the customer experience personalization can be answered in many ways. Some companies may find success from day one, while others might not feel confident enough until they have some data under their belt.

It all depends on where your team and company sit on the personalization maturity level.

The personalization maturity model is a framework that shows you where you stand at your personalization efforts based on your segmentation, content, customer data, real-time delivery, etc. efforts.

Personalization Maturity Model

The personalization maturity model is a way of understanding the different levels of personalization strategies. As you advance up in the personalization maturity levels, you go from simple segmentation to hyper-segmentation with predictive personalization via product recommendations, dynamic pricing, smart social proofs, and so on.

For example, an entry-level platform may suit someone who is just starting out and looking to build up their audience without too many technical requirements. At the same time, enterprise-level solutions can accommodate large corporations with sophisticated personalization tools.

That’s why it is crucial to understand how mature your brand is for personalization before implementing personalization into your business campaigns.

You can learn more about Personalization Maturity Model from these resources:

When and How Should I Personalize My Customer Experience?

ninetailed.io • Share

Accelerate Your Personalization Maturity

amplitude.com • Share

Rounding Up the Stack

Each week, we try to read, listen, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.

These are the content from last week that we enjoyed reading and caught our attention:

Blog

Headless Commerce: How It Will Change Online Sales

Online merchants analyze recent trends and more and more of them turn to a headless commerce solution. In this post, look at the headless commerce definition, its difference from a traditional web architecture, as well as its benefits and drawbacks:

Headless Commerce: How It Will Change Online Sales

ninetailed.io • Share

The Experience Economy is Upon Us – Are You Ready For It?

The biggest impact of physical to the digital shift has been the change in consumer expectations, in which, increasingly, consumers expect any and all of their needs to be met with a solution that is online and digital:

The Experience Economy is Upon Us – Are You Ready For It? | CleverTap

clevertap.com • Share

The Shifting Data Landscape: Are CDPs the Silver Bullet?

As customer journeys have expanded and diversified, customer data platforms (CDPs) have become a fundamental element of the marketing technology stack. But are they a silver bullet in a continually evolving space?

The shifting data landscape: are CDPs the silver bullet? - Dept Agency

www.deptagency.com • Share

What Is a Recommendation Engine? How Recommenders Work

Recommendation engines are advanced data filtering systems that predict which content, products, or services a customer is likely to consume or engage with:

What Is a Recommendation Engine? How Recommenders Work

amplitude.com • Share

Architectural Decisions to Consider When Choosing a Digital Experience Platform

The right DXP can elevate your business and customer experience to another level. Here’s how the right DXP will help you scale and innovate faster:

Architectural decisions to consider when choosing a digital experience platform

www.optimizely.com • Share

Podcast

CX Decoded

Customer Data Platform Tech Realities With Tony Byrne

In this episode of CX Decoded, Tony Byrne, founder of Real Story Group, takes us into the world of CDPs and shares his thoughts on CDPs and the challenges of getting that customer data machine running smoothly. He also shares some real practical use cases for organizations.

CX Decoded

MarTech Podcast

The Real Possibilities of Real-Time Data

In this episode, you’ll listen to a discussion about how much speed matters when it comes to accessing data.

MarTech Podcast

Videos and Webinars

Going Headless with John - What Is A Microservice In Mach Architecture?

What Is A Microservice In Mach Architecture?

ProductLed - How to Create Behavior-Driven Product Experiences that Drive Adoption

How to create behavior-driven product experiences that drive adoption |

Case Studies & Reports

Data Replication: Examples, Techniques & How to Solve Challenges

This guide will teach you all you need to know about data replication, including its use cases, most prevalent techniques, and everyday challenges:

Data Replication: Examples, Techniques & How to Solve Challenges | Airbyte

airbyte.com • Share

What Is Customer Experience and Why Does It Matter?

Learn what customer experience is, why it’s important, and how you can improve it for your customers:

What is customer experience and why does it matter?

martech.org • Share

Upcoming Events & Webinars

Headless Creator - Fundamentals of Omnichannel Personalization

🛠 In this lesson, you’re going to learn omnichannel delivery and the difference between it and multichannel. You’re are also going to learn the foundations of content modeling and atomic content for reuse and standardization.

🗓 Wednesday, March 9 at 7.30 am PT / 10.30 am ET / 4.30 pm CET

Fundamentals of Omnichannel Personalization

www.headlesscreator.com • Share

CMS Wire - Delivering Personalized CX Through Diversity and Inclusion

🛠 This webinar will cover how diversity in a changing world demands specific, meaningful experiences that meet people in an intelligent, unique, and respectful way.

🗓 Thursday, March 3 at 11 am PT / 2 pm ET / 8 pm CET

WEBINAR: Delivering Personalized CX Through Diversity and Inclusion

www-cmswire.simplermedia.com • Share

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That’s it from our side.

Hope you’ll enjoy the content presented above.

Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co

And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗

Till next time 😉

Esat