SEA’s female founders share their entrepreneurial stories

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As much as the tech and startup scene is statistics- and data-driven, there are some things that should never be judged by numbers alone. Sometimes, you have to put your ear to the ground and just listen to what people are saying.

The journeys of Southeast Asia’s female entrepreneurs is one such case.

As part of our 2022 International Women’s Day campaign, Tech in Asia decided to explore the experiences of the region’s female founders by conducting a qualitative survey and finding out about all they’ve been through via first-hand anecdotes. You can read all of these snippets in today’s featured premium article.

Shout out to my fellow Studios writer Stefanie for her hard work on this important and meaningful project 🙌.


-- Winston



The entrepreneurial experience of SEA’s female founders

Southeast Asia’s potential – and success – as a startup ecosystem is well-documented. There’s no doubt that founders from the region are capable of building thriving businesses that can compete on the global stage. However, even as Southeast Asia’s startup scene matures, it still has some work to do.
 

Meet your customers where they are

In today’s digital world, the brands we love interact with us across multiple channels: from email newsletters to social media and everything in between.

This is no accident. According to Braze’s 2022 Customer Engagement Review, cross-channel engagement - where firms connect with customers across different platforms and mediums - improves the likelihood of a conversion by 3.1x.

Indeed, meeting customers where they are and cultivating relationships is a key element to success. Brands need to engage with customers meaningfully to spur growth and build lasting connections.

But what exactly does it mean to have meaningful customer engagement? What visible difference does it make? And how can businesses go about doing it?

That’s where Braze comes in. Download a copy of its Customer Engagement Review and participate in its survey to see where your firm stands on its Customer Engagement Index.
 


QuickBytes: Breaking through barriers with Tessa Wijaya, Xendit’s COO
She’s the first female co-founder of a unicorn startup in Indonesia.
🇮🇳 Roundup: Swiggy hires JP Morgan, ICICI Securities for IPO
Also, IndoEdge acquires majority stake from dating app Aisle, and others.
Grab to hike ride-hailing prices in Vietnam
The increase in fares comes amid an uptick in fuel prices in Vietnam.
Vegan fat foodtech startup scoops $4m in seed money
The latest investment will help Lypid expand into Asia, US, and Europe.
Reflections of a female founder-turned-VC
Susli Lie from Monk’s Hill Ventures looks at her own experience to reflect on the question: “Why don’t we see more female tech founders?”
Japanese 🛰️ startup beams up $2.7m in seed funding
ElevationSpace’s first launch of its ELS-R satellite is planned for 2023 and will use atmospheric reentry technology

 


You can also check out a curated list of trending tech events over here.
  • Unlocking the possibilities of the digital credit ecosystem on March 16th
    Digitalization is in full swing and consumers are now used to having most aspects of their lives play out online. This also means that their expectations of financial institutions and players are now higher than ever - can businesses keep up?
    Join us on March 16 for a panel discussion led by global information technology company Experian to better understand how real time credit assessment, alternative sources of credit data, and AI/ML powered automation can enable a seamless customer experience and new credit opportunities in today’s digital credit ecosystem.
    Click here to reserve your place.
 

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