Lane Bryant sees 73% lift in engagement by consolidating to Bluecore

Lane Bryant is embracing the shift to digital and elevating the eCommerce experience by taking a customer-first approach.

By consolidating personalized digital communications across email, paid media and eCommerce website Lane Bryant drives more revenue with less effort, resulting in a 73% lift in onsite conversions- all with greater efficiency.

Discover how Lane Bryant is leveraging Bluecore's unified personalization platform to collect, combine and activate data for personalization at scale to: 

• Improve engagement through 1:1 curation of products, content, and offers that are best-suited to the preference and onsite behavior
• Increase revenue and reduce site and cart abandonment rates by driving better discovery and incentivizing visitors to check out in session
• Grow first-party list size subscriber base through improved onsite identification rates and intelligent email capture

Bluecore, Inc.
222 Broadway
16th Floor
New York, NY 10038