Demand Curve - The Growth Newsletter #061
The Growth Newsletter #061
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1. Before you invest in TikTok ads, answer these 4 questions Insight from Demand Curve, Hawke Media, and Slope.
All eyes are on TikTok as the next big opportunity in paid social.
TikTok is unsaturated—competition is low and traffic is affordable. And its userbase is snowballing across audiences worldwide.
But is now the right time for you to test TikTok ads as a new ad channel? Before you launch into testing, consider these questions:
If you answered 'yes' to all four questions, TikTok ads might be worth testing now.
If not, and you're still interested in experimenting with TikTok, consider experimenting with an organic TikTok strategy before you dive into ads.
2. Eight common copywriting issues (and quick fixes that solve them) Insight from Copywriting Course.
Every piece of copy is unique.
Yet no matter the situation, the same mistakes seem to show up over and over again.
At least that's what Neville Medhora, founder of Copywriting Course, observed after answering over 20k questions from his students.
Here are 8 of the most common copy mistakes, with solutions to quickly solve them:
Mistake #1: Putting too many CTAs on a page or email
Mistake #2: Using too many buzzwords or jargon
Mistake #3: Busy pages with bad layouts
Mistake #4: New writers trying to copy content from major blogs
Mistake #5: Subheadings that don't guide the reader through an article
Mistake #6: Writing "How To" content without giving practical actions
Mistake #7: Awkward cold emails with bad intros
Mistake #8: Overthinking email style and format
Check out Neville's full post which has helpful visual examples.
3. Business Score as an SEO keyword metric Insight from Optimist and Ahrefs.
Most companies that pursue SEO default to using keyword difficulty and search traffic to determine which keywords to target. They simply prioritize keywords that aren’t too competitive to rank for and regularly receive moderate to high search traffic.
But Ahrefs adds another layer to their research. Besides search traffic and difficulty, the Ahrefs team also uses an internal metric they call “Business Score.”
Business Score is a subjective rating measured on a scale from 0 to 3 and based on each keyword or potential topic’s relation to Ahrefs’ product.
For instance, a topic like “backlink analysis” ranks 3 while “email outreach" ranks 1—Ahrefs can help with finding companies to reach out to but it isn’t an all-encompassing solution for email outreach.
Ahrefs prioritizes keywords with a higher Business Score, using this metric to understand each keyword’s business value. Since they don’t make a compelling case for users to invest in Ahrefs, topics with a low Business Score are low-priority.
If you’re pursuing SEO, consider including Business Score in your keyword research. This metric will save you from creating content about topics that are relatively easy to rank for but don’t drive people into your product.
New from the blog We've added four new articles to the Demand Curve blog.
. Want more growth tactics? We're giving away our entire back-catalog of tactics to folks who refer two friends to this newsletter. Here's your referral link to share: https://sparklp.co/385a143f. You can track your referrals here. We'll automatically email you the password-protected tactics page once you've referred two people.
How can we help you level up? Who's Demand Curve? We're who startups rely on for professional growth. We'll teach you how to improve your ads, funnels, landing pages and more. Take a look at our Growth Program. Or Bell Curve will grow your company for you. We've worked with clients like Microsoft, Segment, Tumblr, Ancestry, and Perfect Keto.
If you enjoyed this, please consider sharing with a friend! If this was sent to you by a friend, get the next growth report by signing up here.
— Nick, Grace, Joyce, Dennis, and the DC team. Nick Costelloe Grace Parazzoli Joyce Chou Dennis Buckley
© 2022 Demand Curve, Inc. All rights reserved. 4460 Redwood Hwy, Suite 16-535, San Rafael, California, United States |
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Thursday, March 17, 2022
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From day one, our mission has been to help as many founders and marketers as possible to learn growth. In service of that mission, we're rolling out some big changes: Hey there, From day one, our
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Registration deadline is February 13, spots are limited. Hey there, There are only 3 days left to register for the Write High-Converting Landing Pages live course. Learn directly from Devon
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A high-converting landing page is often the difference between companies that scale and those that fall short. Hey there, Companies spend lots of money creating and optimizing ads. They invest in
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New live course: How to write landing pages that convert. Hey there, Over the last few years, marketers in our community have asked one question more than any other... "How do I create a
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